Rob Reay boasts 12 years of digital marketing and budgeting expertise across the retail and travel sectors, including airports in the United Kingdom and United States.
Based in Manchester, England, Rob managed the paid search for Manchester Airport Group, where he oversaw an annual budget of £5 million across four airports before moving to Shearing Leisure Group. At Shearing’s, he increased bookings (+30%), reduced spending (-40%) and attracted new customers (+16%) in less than two years.
At Helm, Rob manages all marketing activity, including pay-per-click, display ads, and audio. This includes the online marketing budgets for LAX, CLT, and MWAA, spending and optimizing the investment between $150,000 and $300,000 per month depending on seasonality.
The biggest differentiator with Rob and other paid search specialists is his experience working in commercially aggressive environments where revenue generation and return-on-investment are the main objectives.