Cardiff Airport

About The Airport


Located in the village of Rhoose in the Vale of Glamorgan, Cardiff Airport is an international hub serving south, west, and central Wales. The Airport was acquired by the Welsh Government in 2013, since then it has undergone numerous changes and improvements, including the addition of new airlines and increased route availability. About 1m passengers pass through Cardiff Airport each year.


The Brief


Cardiff Airport appointed Rezcomm as its official travel partner to provide a fully secure online booking service for people wishing to pre-book flights, holidays and travel arrangements directly through the Airport website.


The airport wanted to ensure that customers wishing to fly from Cardiff were offered the full range of products and services available, according to its current flying program, to support its load factors and maximise passenger traffic through its terminal.


The Solution


Rezcomm’s Travel service presents visitors to the Airport’s website with a one-stop shop. Customers can check live flight availability, purchase flight tickets and book a range of other travel-related products and services, such as hotels, car hire and resort transfers.


Rezcomm Travel is fully brand-matched with Cardiff Airport’s own corporate identity, integrating seamlessly with the existing website whilst adding advanced functionality.


Travel offers customers a means of searching all destinations available from the airport, including content such as city guides, helpful travel information, and ideas on things to do and places to see. It makes it possible to capture the customer’s “I want to get away” moment and allow them to explore all the possibilities their holiday might offer without leaving the Airport website.


This makes it more likely that the traveller will book direct through the Airport, increasing revenue and capturing important customer data that helps inform digital marketing communications, driving ancillary sales.


Since deploying Rezcomm’s Travel service, Cardiff Airport has been able to:


  • Provide its visitors with a comprehensive, high quality online travel agency service to enable the safe purchase of a range of travel products and services, all of which benefit from full financial protection

  • Offer its customers interactive destination content including route maps, flight schedule information, special offers and promotions and the latest prices and availability to all the destinations it features online via a branded portal

  • Capture valuable customer data from bookings that have been made using the service

  • Support low load factors and new routes by leveraging the service as its own distribution platform

  • Feature marketing campaigns and promotions on specific destinations with promotional codes offered for specific flights booked to support capacity

  • Generate ancillary revenue from purchases made via the service with no set up or management costs


A Word from the Client


Rezcomm was able to deliver crucial marketing support with key promotions, by becoming the selling agent for event specific departures.


Located in the village of Rhoose, Vale of Glamorgan, Cardiff Airport is an international hub serving South, West, and Mid Wales with around 1m passengers passing through it each year. Previously known as Cardiff International Airport it underwent rebranding in 2009, with a new logo and visual identity to go with its change of name. In 2013 the airport was acquired by the Welsh Government and since then has undergone numerous changes and improvements to offer customers a better experience, including the addition of new airlines and increased route availability.


As part of the rebranding process in 2009 Rezcomm was brought on board, initially to provide a system for booking holidays and flights that would complement its new identity. After the success of the booking system we then added a lounge booking tool, increasing the services offered through the airport's website. This new functionality was further enhanced by advanced customer data capture integrated into the airport's own systems. During the period following its rebranding Rezcomm was able to deliver crucial marketing support with key promotions, by becoming the selling agent for event specific departures. With the addition of a booking system customised to match the airport's new visual identity, and delivery of improved customer relationship management, Rezcomm has laid the foundations for a continuously improving customer experience that will evolve as the airport does.


Your questions, answered

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The team at Rezcomm are a joy to work with, offer a high level of support and are always very quick to respond.

Holly Harvey - E-Commerce and Digital Manager
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Since Rezcomm technology has been utilised we have seen substantial year-on-year revenue growth.

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Airports

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Parking Companies

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Education

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Healthcare

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Malls & retail

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Municipalities

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Convention
& exhibition centres

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Stadiums & Arenas

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Transportation

Products

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Increase revenue by selling pre book parking and any ancillary products or services in a single basket. Rezcomm’s beautifully designed, customisable shop effortlessly plugs into your existing website or app.

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Consolidate all your data and gain deep customer insights, manage your customers experience, create personalised campaigns and manage content, with Rezcomm’s CRM, BI, Analytics and Marketing Solutions.

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Consistent with Rezcomm Shop in its conception and user interface, Rezcomm Travel allows you to sell flights, hotels and holidays, or inspire your customers with beautiful destination content.

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