City of Derry Airport

About The Airport


City of Derry Airport is a small airport that has benefited from the rise of low-cost air travel. It currently serves around 350,000 passengers every year. In the mid-nineties, the number of passengers passing through the airport annually hovered around 50,000. Falling prices, combined with a €15m investment in 2006 which marked the beginning a significant period of growth, have helped to boost the Airport’s reputation as a hub for flights to Glasgow, Liverpool and London. It also offers seasonal flights to Alicante and Faro.


The Brief


Rezcomm initially worked with City of Derry Airport to allow customers to book a full range of products direct from the Airport. Although City of Derry only serves a small number of destinations Rezcomm's adaptable booking service had much to offer, beginning with the implementation of a parking booking system in 2014. When an airport delivers parking through a third-party aggregator, its passengers remain strangers – its fundamental customer base is an unknown demographic. City of Derry wanted to harness this knowledge by bringing customers on board with a brand-matched booking system directly integrated into the airport’s own website. The pre-booked parking service was so successful for the Airport that it added Rezcomm’s Travel layer by the end of the same year, enabling customers to book holidays direct from the Airport as well.


The Solution


Rezcomm’s solutions make it possible for customers to book a full range of products direct from the Airport. These new features allow City of Derry to offer a range of services that genuinely improve their customers’ experience and create a stronger sense of loyalty to the Airport. Customers can pre-book parking and travel, and they can manage their lounge and priority lane options from the same portal. However, the parking system really remains the key benefit to City of Derry. The comprehensive functions offered in the system enable the Airport to explore effective use of promotions, and has generated incremental parking bookings at key times, boosting revenue.


Using the full suite of Rezcomm solutions, City of Derry Airport has been able to:


  • Improve revenue across its car park portfolio

  • Introduce a much wider range of products and services quickly and easily

  • Improve pricing using the powerful yield management tools within the Rezcomm system

  • Reduce its dependency on expensive third party aggregators and improve its market share


A Word from the Client


Rezcomm have enabled customers to book a full range of products direct from the airport. A small airport which has benefited from the rise of low-cost air travel City of Derry Airport currently serves around 350,000 passengers every year. In the mid-nineties the number of passengers passing through the airport annually hovered around 50,000. Falling prices combined with a €15m investment in 2006, that marked the beginning a significant period of growth, has helped to boost its reputation as a hub for flights to Glasgow, Liverpool and London. It also offers seasonal flights to Alicante and Faro.


Although the airport only serves a small number of destinations Rezcomm's adaptable booking service had much to offer City of Derry, beginning with the implementation of a parking booking system in 2014. Following the success of this pre-booked parking service our travel layer was added by the end of the year, enabling customers to book holidays direct from the airport as well. These new features allowed City of Derry to offer a range of services to improve their customer's experience and create a stronger sense of loyalty to the airport. In addition to pre-booked parking and travel these services made it possible for customers to manage their lounge and priority lane options from the same portal. The parking system remains the key benefit to the airport though and effective use of promotions has generated incremental parking bookings at key times.


Your questions, answered

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Sectors

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Airports

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Parking Companies

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Malls & retail

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Education

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Healthcare

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The team at Rezcomm are a joy to work with, offer a high level of support and are always very quick to respond.

Holly Harvey - E-Commerce and Digital Manager
Southampton Airport

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Since Rezcomm technology has been utilised we have seen substantial year-on-year revenue growth.

Richard Gill - Head of Commercial
Birmingham Airport

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Municipalities

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Convention
& exhibition centres

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Stadiums & Arenas

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Transportation

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Airports

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Parking Companies

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Education

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medical icon

Healthcare

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retail icon

Malls & retail

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university icon

Municipalities

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Convention
& exhibition centres

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stadium icon

Stadiums & Arenas

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Transportation

Products

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Increase revenue by selling pre book parking and any ancillary products or services in a single basket. Rezcomm’s beautifully designed, customisable shop effortlessly plugs into your existing website or app.

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Consolidate all your data and gain deep customer insights, manage your customers experience, create personalised campaigns and manage content, with Rezcomm’s CRM, BI, Analytics and Marketing Solutions.

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Consistent with Rezcomm Shop in its conception and user interface, Rezcomm Travel allows you to sell flights, hotels and holidays, or inspire your customers with beautiful destination content.

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Who we work with

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