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Belfast International Airport

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  • Join us as we reveal how Belfast International Airport used the Rezcomm marketplace to modernise its digital activities and increase its market share.

     

    About the case study

    Restricted by an online solution that is outdated and expensive? Want to improve customer engagement, optimise revenue opportunities and meet the needs of digital-savvy travellers? You’re in great company.

     

    Belfast International Airport approached Rezcomm with the brief of achieving these goals and helping them develop their off-airport parking brand Park N Fly. Wanting to own their passengers, the airport was keen to reduce reliance on costly 3rd party operators and benefit from access to valuable customer data.

     

    At a glance

    Challenges:

     

    • Outdated & expensive website with restricted functionality
    • Heavy reliance on 3rd party operators
    • Lack of opportunities to engage with & sell to customers

    Our solution:

    • Airport-owned user-friendly marketplace for selling parking & more
    • Effective digital engagement strategy to increase the lifetime value of customers
    • Easy customer data monitoring for parking with ANPR & QR ticket codes

    Benefits:

    • Improved revenue across car park portfolio
    • Access to valuable customer data previously captured by outside operators
    • Opportunity to expand ecommerce opportunities with easy-to-add channel partners for parking, ancillaries & airlines
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