Belfast International Airport
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Join us as we reveal how Belfast International Airport used the Rezcomm marketplace to modernise its digital activities and increase its market share.
About the case study
Restricted by an online solution that is outdated and expensive? Want to improve customer engagement, optimise revenue opportunities and meet the needs of digital-savvy travellers? You’re in great company.
Belfast International Airport approached Rezcomm with the brief of achieving these goals and helping them develop their off-airport parking brand Park N Fly. Wanting to own their passengers, the airport was keen to reduce reliance on costly 3rd party operators and benefit from access to valuable customer data.
At a glance
Challenges:
- Outdated & expensive website with restricted functionality
- Heavy reliance on 3rd party operators
- Lack of opportunities to engage with & sell to customers
Our solution:
- Airport-owned user-friendly marketplace for selling parking & more
- Effective digital engagement strategy to increase the lifetime value of customers
- Easy customer data monitoring for parking with ANPR & QR ticket codes
Benefits:
- Improved revenue across car park portfolio
- Access to valuable customer data previously captured by outside operators
- Opportunity to expand ecommerce opportunities with easy-to-add channel partners for parking, ancillaries & airlines
Client Quote:
Rezcomm has an excellent onboarding process. Their platform is easy to use, and if you do have a problem, someone is always available to take your call and provide support. The team is made up of people-people who are friendly, responsive and extremely knowledgeable. Through partnering with Rezcomm, we have been able to take control of our operations, become less reliant on 3rd party vendors and improve revenue across our entire parking portfolio.
