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Birmingham Airport

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  • Discover how Rezcomm helped establish Birmingham Airport as an industry-leading ecommerce business with an extensive product range and successful digital marketing strategy.

    About the case study

    Want to transform your airport into more than just a gateway? Take control of your digital income streams and gain complete visibility of your customers and inventory with Rezcomm.

     

    We offer a powerful suite of solutions, seamless integrations with 3rd party software and marketing know-how to optimise customer touchpoints, delivering the right product at the right time.

     

    Read our case study to find out how Rezcomm worked with Birmingham Airport to create a first-class fully joined-up digital environment to increase revenue and customer engagement.

    At a glance

    Challenges:

    • Lack of control over parking revenue due to 3rd party management
    • Poor visibility of customer information & inventory
    • Lost touchpoints & little opportunity to engage with customers

    Our solution:

    • Omni-channel ecommerce solution with seamless 3rd party integrations
    • Single point, centralised system, controlled & managed by Birmingham Airport
    • On-going product development & digital marketing strategies

    Benefits:

    • Increase in revenue through extensive upsell & cross-selling opportunities
    • Opportunity to grow client database, market share & secure full control over all digital activities
    • Reduced operational inefficiencies & 3rd party vendor costs
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