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Birmingham Airport

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Discover how Rezcomm helped establish Birmingham Airport as an industry-leading ecommerce business with an extensive product range and successful digital marketing strategy.

About the case study

Want to transform your airport into more than just a gateway? Take control of your digital income streams and gain complete visibility of your customers and inventory with Rezcomm.

 

We offer a powerful suite of solutions, seamless integrations with 3rd party software and marketing know-how to optimise customer touchpoints, delivering the right product at the right time.

 

Read our case study to find out how Rezcomm worked with Birmingham Airport to create a first-class fully joined-up digital environment to increase revenue and customer engagement.

At a glance

Challenges:

  • Lack of control over parking revenue due to 3rd party management
  • Poor visibility of customer information & inventory
  • Lost touchpoints & little opportunity to engage with customers

Our solution:

  • Omni-channel ecommerce solution with seamless 3rd party integrations
  • Single point, centralised system, controlled & managed by Birmingham Airport
  • On-going product development & digital marketing strategies

Benefits:

  • Increase in revenue through extensive upsell & cross-selling opportunities
  • Opportunity to grow client database, market share & secure full control over all digital activities
  • Reduced operational inefficiencies & 3rd party vendor costs
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