Discover how Rezcomm helped establish Birmingham Airport as an industry-leading ecommerce business with an extensive product range and successful digital marketing strategy.
About the case study
Want to transform your airport into more than just a gateway? Take control of your digital income streams and gain complete visibility of your customers and inventory with Rezcomm.
We offer a powerful suite of solutions, seamless integrations with 3rd party software and marketing know-how to optimise customer touchpoints, delivering the right product at the right time.
Read our case study to find out how Rezcomm worked with Birmingham Airport to create a first-class fully joined-up digital environment to increase revenue and customer engagement.
At a glance
Challenges:
- Lack of control over parking revenue due to 3rd party management
- Poor visibility of customer information & inventory
- Lost touchpoints & little opportunity to engage with customers
Our solution:
- Omni-channel ecommerce solution with seamless 3rd party integrations
- Single point, centralised system, controlled & managed by Birmingham Airport
- On-going product development & digital marketing strategies
Benefits:
- Increase in revenue through extensive upsell & cross-selling opportunities
- Opportunity to grow client database, market share & secure full control over all digital activities
- Reduced operational inefficiencies & 3rd party vendor costs
