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Indigo

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  • We don’t just work with airports! Learn about our collaboration with The Indigo Group – an industry-leading parking operator, to boost their online sales and digital presence.

    About the case study

    The Indigo Group is all about providing highly personalised, smart parking solutions, which allow drivers to enjoy a smoother and easier customer journey. But with an increasing demand for prebook parking, they required a platform that could facilitate seamless reservations and pay-by-mobile.

    And that’s where we came in. Our powerful marketplace was the perfect choice for creating a prebook parking service to enable the safe purchase of parking and ancillary services. What’s more, the Rezcomm marketplace delivers a whole host of tools for capturing valuable customer data, creating targeted marketing campaigns and acquiring real-time capacity info, benefiting both Indigo and their customers.

    At a glance

    Challenges:

    • Poor visibility and use of customer data
    • Disjointed customer journey
    • Required technology to help customers find a parking space quickly

    Our solution:

    • Online prebook parking service with customer data capture
    • Real-time car park capacity info via a branded portal
    • Ultra-targeted marketing campaigns & promotions to support capacity

    Benefits:

    • Maximised parking revenue from prebook parking & offers via the website
    • Reduced operational costs with centralised parking management
    • Improved customer satisfaction through personalised journey planning
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