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Ireland West Airport

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Discover how Ireland West Airport used the Rezcomm Marketplace to introduce a wide range of prebook products and launch an effective digital engagement strategy.

 

About the case study

Ireland West Airport aspired to offer an integrated prebook solution for parking, lounge and fast track products on its website. Previously, the airport had no prebook facility and was losing out on potential revenue from its growing number of passengers.

 

The Rezcomm marketplace provides an advanced ecommerce solution that can be easily extended to grow with the business and adapted to meet changing passenger requirements.

 

At a glance

Challenges:

  • No existing reservation service
  • Missing key revenue opportunities
  • Lack of digital engagement strategy

Our solution:

  • Advanced marketplace with prebook facilities
  • Extensive marketing tools
  • Centralised BI & analytics

Benefits:

  • Increase in passenger wallet spend & lifetime value
  • Improved pricing strategies with yield management tools
  • Reduced operational inefficiencies & 3rd party vendor costs
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