Ireland West Airport
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Discover how Ireland West Airport used the Rezcomm Marketplace to introduce a wide range of prebook products and launch an effective digital engagement strategy.
About the case study
Ireland West Airport aspired to offer an integrated prebook solution for parking, lounge and fast track products on its website. Previously, the airport had no prebook facility and was losing out on potential revenue from its growing number of passengers.
The Rezcomm marketplace provides an advanced ecommerce solution that can be easily extended to grow with the business and adapted to meet changing passenger requirements.
At a glance
Challenges:
- No existing reservation service
- Missing key revenue opportunities
- Lack of digital engagement strategy
Our solution:
- Advanced marketplace with prebook facilities
- Extensive marketing tools
- Centralised BI & analytics
Benefits:
- Increase in passenger wallet spend & lifetime value
- Improved pricing strategies with yield management tools
- Reduced operational inefficiencies & 3rd party vendor costs
Client Quote:
At Ireland West Airport, we have already seen a huge increase in pre-book sales from partnering with Rezcomm. They deliver the promised results on time, within budget and with a great ROI. The plug-and-play marketplace offers the flexibility and scalability to increase our product offerings and develop our business at our own pace. All the tools we need are at our fingertips, and it’s reassuring knowing the experts at Rezcomm are on-hand with advice and support. Their client service is excellent, and we’d happily recommend them to other airports wishing to improve their online booking systems and deliver the ultimate customer experience.
