Situated in Northern Ireland, Belfast International Airport (BFS) is an integral part of the region’s transport network. In 2022, BFS recorded a significant increase in passenger traffic, with more than 4.4 million passengers. This increase, marking a rise of 115% compared to the same period in the previous year, underscores BFS’s central role in the region’s economic growth and tourism industry.
Belfast International Airport is committed to innovating and expanding its ecommerce presence. The airport aims to enhance customer experience and fully optimise revenue opportunities. To achieve this, BFS is dedicated to reducing its reliance on costly third-party operators, allowing it to gain direct access to valuable customer data and better meet the needs of today’s digitally savvy travelers.
The partnership with Rezcomm has been pivotal in helping Belfast International Airport achieve these goals. With Rezcomm’s support, BFS created an airport-owned, user-friendly marketplace for selling parking and other ancillaries. This collaboration has improved revenue across BFS’s car park portfolio and has given the airport access to previously inaccessible customer data. BFS and Rezcomm’s collaboration has not only propelled revenue growth but also bolstered the airport’s capability to expand its ecommerce opportunities.
“Rezcomm has an excellent onboarding process. Their platform is easy to use, and if you do have a problem, someone is always available to take your call and provide support. The team is made up of people-people who are friendly, responsive and extremely knowledgeable. Through partnering with Rezcomm, we have been able to take control of our operations, become less reliant on 3rd party vendors and improve revenue across our entire parking portfolio.”