Airport Digital Marketing in 2025: Winning the RACE for revenue & loyalty
Imagine setting off on a road trip with no map, no destination, and no way to track your progress. Sure, you’re moving, but are you getting anywhere worthwhile? That’s the reality for 47% of businesses today. Despite actively running digital […]
Challenges in Delivering Great Omnichannel Experiences
Picture this… A customer books parking through your airport app a week before travel. Two days later, they receive a personalised email offering a lounge upgrade based on their flight time. On arrival, they check in at a self-service kiosk […]
Teaching AI to speak Airport
Most AI knows a little about everything. What if your AI knew everything about airports? Ask any generic AI how to improve your Fast Track flow or forecast non-aeronautical revenue during a strike-disrupted summer, and you’ll get a surface-level answer…if […]
AI at Altitude: How airports are using data to redefine passenger engagement
What happens when airports train AI on every passenger touchpoint? Airports are drowning in data. Every click, scan, and movement through the terminal generates new information, but making sense of it all? That’s the real challenge. You could say, airports […]
Disconnected tech is costing airports revenue: Here’s how one company is fixing it
Modern airports are like orchestras with dozens of talented musicians but no conductor. From parking and Fast Track to lounges and retail, each service is managed by a different provider, often operating in isolation. The result? A digital mashup where […]
Transforming the Customer Experience Using Predictive Analytics
In the fast-moving, high-stakes world of airport management, every second and every decision counts. Passenger expectations are higher than ever, operational challenges are relentless, and revenue opportunities can be won or lost in an instant. This is where predictive analytics […]
Airport Commercial Management Principles
Airports stand at a pivotal crossroads. As global travel rebounds and passenger expectations evolve, the pressure to transform commercial operations has never been greater. Today’s airports must be more than transit points. They need to become sophisticated commercial powerhouses, seamlessly […]
The Future of Airport Revenue Management: Innovations and Trends to Watch
In an era where airports are not just transit hubs but expansive commercial ecosystems, the landscape of airport revenue management is evolving at lightning speed. With the dual pressures of technological innovation and shifting passenger expectations, airports must find new […]
Maximising Airport Revenue: Strategies for Unearthing Hidden Opportunities
Airport revenue management isn’t just about landing fees—it’s about maximising every commercial opportunity, both within the terminal and in the digital space. While aeronautical revenue remains vital, non-aeronautical income now accounts for nearly 40% of total earnings. Yet, many airports […]
