CRM vs Marketing Automation Software: What Do I Really Need For My Airport?
For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]
3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Airport Ecosystem: Happy Customers lead to Long-term Growth
Things have never looked better for the passenger experience at airports. But there’s still a lot of work to be done for it to reach its full, most stress-free potential. Airlines have already been investing in customer experience (CX) technology […]
Mastering the Art of Celebrating Your Airport’s Milestones
When your airport achieves significant milestones it’s time to celebrate. Whether you’ve reached a notable anniversary or are approaching your one-millionth customer, these successes are worth sharing, not just for the sake of boosting your own business morale, but for […]
Top 10 CRM Software Trends for 2020
Customer Relationship Management (CRM) is now the largest software market in the world. It has been since the end of 2017, when it overtook database management systems for the first time. Worldwide CRM software revenue currently amounts to $40 billion […]
Finding the Right Ecommerce Provider for Your Parking Business
Parking is an industry that is sometimes overlooked, even in the ancillary services category, simply because, by its nature, it provides a means to an end. Parking facilitates an onward journey or experience. Nobody ever just pops out for a […]
How to Automate Your Airport’s Ecommerce Reporting and Data Collection
In 2019, retail ecommerce accounted for 3.53 trillion US dollars of customer spend – a considerable hike from 2.3 trillion in 2017 and around 14% of all sales worldwide. Latest forecasts suggest that online shopping will represent 16% of all […]
5 Ways for Regional Airports to Master Destination Marketing
Regional airports are reimagining destination marketing in creative, customer-centric ways. The common perception is that smaller airports serve a limited number of destinations, and that their operations might not be as sophisticated as those of their larger competitors. But these […]
Aligning Your Messaging with Customer Needs
Brand messaging is the term used to describe any communication through which a customer relates to a brand. It’s pivotal to consumer buying decisions and acts to motivate, inspire, inform and incentivise. As airports expand to embrace ecommerce and engage […]
Airports get Creative for Christmas
The festive season is a time when many people travel to be with family and friends. In the US, airport footfall hit record highs over the 2018 holiday season, with around 41 million passengers travelling through security screening checkpoints between […]
Email Trends for Parking Companies
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
Airport Ecommerce Knowledgebase Used by Over 200 Airports Worldwide
Rezcomm’s FREE Ecommerce Goldmine is a complete resource for airport professionals. It contains information on boosting revenue, engaging customers and building passenger loyalty. It helps airports to identify missed opportunities, and to keep ahead of important trends in marketing, technology […]
Principles of Ecommerce
“The word is convenience – the word is anywhere, anytime, however the consumer wants it.” Colgate-Palmolive Ecommerce is rapidly becoming the primary mode of purchase. Consumer behaviours and expectations are constantly evolving, and new business models and technologies mean an […]
The Anatomy of a Perfect B2B Christmas Email Campaign
In recent years, the marketplace has changed almost beyond recognition for both B2C and B2B interactions. Machine learning and advanced analytics provide airports with unprecedented amounts of data, allowing them to predict sales. A modern, digitally savvy customer demands sophisticated […]
Conversion Optimisation Tips for Your Travel Booking Journey
The stratospheric rise of ecommerce has been a game changer for retailers and marketers. Twenty-five years on from the first online sale, the way people research and shop for products continues to evolve at a rapid pace. Consumers are empowered […]
How to Deal with Negative Comments on Social Media
Brands across industries increasingly rely on social media to boost awareness, market products and services, and connect with customers. At the same time, social platforms offer a useful public forum for consumers who want their problems resolved. Unhappy customers no […]
10 most desirable destinations for 2020
In recent years, disruptive technologies have been key drivers of destination marketing, resulting in a cultural shift in the way technology is viewed in Travel. As constantly advancing mobile and social technologies become ingrained into everyday life, they have more […]
How Mobile is Changing the Travel Experience for Airport Users
It goes without saying that mobile is now absolutely integrated into everyday life. You just have to look around you to see how many people are on their phones. But this change has come quickly, and businesses have had to […]
Supporting Your Customer Lifecycle with Email Automation
Email is the top performing marketing channel for ROI ($32 per $1 spent in 2018) and the most powerful driver of customer acquisition and retention. It is also more cost effective than other channels, packing a bigger punch than advertising, […]
20 Finishing Touches for Successful Black Friday Campaigns
Black Friday – Cyber Monday is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. In our previous blog we shared ideas to help with creating and promoting Black Friday deals. Many […]
Ecommerce Websites that Drive Conversion
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
3 Creative Omnichannel Christmas Campaigns
Holiday season deals are a great way to create visibility for your airport brand. Thanks to travel companies embracing the festive spirit and offering their own Black Friday and Cyber Monday deals, many customers are already thinking ahead to Christmas, […]
Revenue Management in a Data Driven World
Revenue management is a variable pricing strategy based on understanding, anticipating and influencing consumer behaviour in order to maximise revenue or profits from a fixed, time-limited resource such as airline seats. In essence, it’s the process of dynamic pricing by […]
Marketing to Gen Z and Millennials
Millennials have received the lion’s share of marketing attention in recent years, and rightly so. In the U.S. the millennial generation, those born between 1980 and 2000, represented the biggest demographic in history. In 2017, there were 92 million millennials […]
Using Travel Marketing to Increase Customer Value
When it comes to getting the most from your customers, it’s important to understand the importance of customer retention. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
Upsell & Cross-Sell – Ecommerce Principles for Airports
Upselling is a strategy for promoting ancillary products and services, upgrades, extras, a little slice of luxury. An airport that offers a valet service to a customer using its long-stay car park is upselling, so is a hotel that gives […]
How to Make Your Voice Heard in a Crowded Marketplace
As smartphones become more sophisticated, consumer obsession around them has risen exponentially. For many people, it’s the first thing they reach for in the morning and the last thing they look at before going to bed. Studies show that in […]
Planning Ahead – A Guide for Airport Marketers
Seasonal buying peaks and events present opportunities across industries. For Travel brands, it has always been essential to plan ahead, and as consumers gain more control over their own holiday research and booking thanks to the Internet, this is now […]
How can travel marketing and flight search support passenger loyalty?
The best customers don’t just buy from you once, they come back time and time again, building great lifetime value and boosting your airport’s revenue. It’s a much quoted statistic that it costs five times more to win a new […]
Using Travel Marketing to Support Route Development
Route development is the process by which the airport demonstrates to its airlines that sufficient demand exists to profitably operate a route. While airports derive significant profit from non-aeronautical revenue, and this remains an area with massive potential, route development […]
How RCA is Using Email Marketing to Engage Parking Customers with Travel – Webinar Roundup
Email is still the top-performing channel for marketing engagement and conversion. It’s the biggest driver of customer acquisition and retention across industries, and it has the highest return, bringing $38 for every $1 spent. It’s no surprise then that 2017 […]
What Makes for a Really Good European Christmas Market trip?
Global travel and tourism is one of the world’s largest industries generating over $1.3 trillion in revenue each year and with a global economic contribution of over $7.6 trillion in 2016. With such a large audience and such a huge […]
Can Airport Flight Search Support Airline Relationships?
Airports and airlines are riding the wave of unparalleled challenges in the industry and in the way they operate. Rapidly changing purchasing behaviour, digitalisation and the rise of ecommerce mean they must embrace new business models, extend their reach to […]
Off-Season Marketing Ideas to Drive Engagement
The travel industry traditionally works on a seasonal basis. Bookings peak at the start of the year when customers are planning a summer break. However, the autonomy afforded by the Internet has created a more disparate booking pattern, with flights, […]
London Gatwick’s Vision for Flight Search – Webinar Roundup
Online travel shopping is fast becoming the norm. A massive 82% of bookings in 2018 were completed via a website or mobile app, without human interaction. And according to the IATA Future of Distribution Report 2016-2021, airlines expect their direct […]
Southend Airport: Partnering with Tourist Organisations to Add Customer-Driven Value to Destination Marketing
The experience economy has surged to the forefront across industries. A staggering 2.5 quintillion gigabytes of data are created every day, and this has reshaped the marketplace. The ‘always on’ digital universe makes for unremittingly high consumer expectations when it […]
3 Tactics to Respond to Changes in Customer Behaviour
The integration of digital and mobile into everyday life has changed consumer behaviour for good. As technology evolves, consumer expectation and buying and browsing habits are constantly developing. Power is now with a consumer who can do whatever they want […]
Using Email Marketing To Grow Revenue
Email is a huge part of any marketing strategy. From product announcements and recommendations to special offers and customer engagement, retailers are successfully engaging email to drive sales. And when it comes to purchases made as a result of receiving […]
Optimised Airport Landing Pages and the Importance of Social Clicks
A landing page is any web page that a consumer can arrive at when they click through to your airport website. In the world of marketing, it’s usually a stand-alone page, distinct from your homepage or any other product page, […]
How GDPR/PECR Affects Data Collection – 10 key points
In May 2018 new EU regulations on data protection known as General Data Protection Regulation (GDPR) came into effect, causing businesses to scramble to gain proof of consent from customers amid concerns that mailing lists would be decimated. The Privacy […]
Don’t Panic About PECR
Email and online marketing is a diverse and ever-changing animal. It’s obvious that the Internet has completely transformed the way that people shop, the relationships businesses have with their customers and the volume and complexity of data that those businesses […]
Voice-Search: Putting Your Airport on the Map
Voice technology is becoming embedded in everyday life. Use of tools like Amazon Echo, Google Home, Microsoft Cortana and Apple’s Siri and HomePod is now commonplace. The most frequently quoted statistic is the prediction that Google claims 50% of searches […]
One small step for airport marketers, one giant leap for passenger engagement
Rezcomm launches most significant marketing revision to date Rezcomm’s newest update embraces marketing best practice and makes it easier than ever to create beautifully formatted, dynamic, responsive email. The much-anticipated Email Drag+Drop Editor is now live! Whether or not you […]
How GDPR is Affecting Airports
The EU’s General Data Protection Regulation (GDPR) came into force on 25 May 2018. In the preceding months, despite assurances from the Information Commissioner’s Office (ICO) of rigorous enforcement and fines for non-compliance of up to 4% of global turnover, […]
Turning Data Into Actionable Insight – 10 Core Strategies for Airports
There are currently 2 quintillion bytes of data created every day. That’s a 2 with 18 zeros attached. It’s a mind-boggling statistic. The reality is, our uptake of internet-connected devices and preference for online interactions means that the number of […]
Set Your Airport Apart Using Sporting Events
Airports are increasingly ramping up their engagement in major sporting events in order to boost their competitive advantage, position themselves as the preferred travel gateway, and avoid passenger leakage to nearby airports. Sponsorship is a common avenue. In the States, […]
How Understanding Your Passengers can Boost Your Non-Aero Revenue
Ongoing accelerated cultural change is having a significant impact on airports. Customer habits are transforming, and the airports that will thrive and grow are those that move along with their passengers. Ecommerce retail and ride-hailing apps like Uber and Lyft […]
Transform Your Airport Into a Sales Funnel for Airlines
Global competition and a dynamic economic landscape have put pressure on profit margins for airlines and airports. From the passenger perspective, a positive flight experience is no longer measured simply by the success of the journey. As the consumer experience […]
Harnessing the Power of ‘Word of Mouth’
Marketing surveys consistently return statistics that show word of mouth is the most important marketing tool, being most used and most effective. According to Nielsen, 92% of people trust recommendations from friends and family over any form of advertising. In […]
How to Turn Customers into Advocates
‘Influencer’ and ‘advocate’ have been buzzwords in brand marketing for many years. Both terms refer to third parties who endorse products and build brand visibility and credibility, typically via social media channels. In 2016 influencers were the idols of the […]
Overcoming Ecommerce’s Biggest Challenge: Fragmentation
The 2018 Harvard Business Review opened with the gloomy prediction that, “No industry is failing faster than retail.” It’s true that the disruption caused by ecommerce has seen some of the world’s longest-standing retailers driven into bankruptcy; at last count, […]
Living in the micro-moment
The four steps companies must take to drive value from micro-moments Since Google first introduced them to the world, micro-moments have caused quite a stir in marketing circles. The concept is simple, but significant. Micro-moments are the ‘intent-rich’ moments when […]
3 Parking Marketing Predictions To Watch
The marketer’s role in retail has changed dramatically in the last two years. A new generation of digital consumer has required an ever-deepening integration of personalisation into the core customer experience, and it has become necessary for marketers to repeatedly […]
4 Ideas on How to Make Sustainability a Priority in 2019
For businesses across industries, there’s a pressing need to meet environmental responsibilities. Landfill is full and the plight of polluted oceans is being more and more frequently highlighted. Back in 2002, research by Keep America Beautiful revealed that Americans throw […]
Winning the Digital Marketing RACE
According to digital marketing experts, 45% of businesses have no defined digital marketing strategy. These companies may be visible online and engage their customer base, but are missing opportunities to broaden their reach, influence and optimise their channels. This becomes […]
The Rise of the Eco-Aware Customer and How Airports Respond
The environment is big news at the moment. Concerns about rising seas, declining air quality and damage to animal, bird and insect populations regularly make headlines. In the UK, David Attenborough’s Blue Planet II contributed to a cultural shift around […]
Challenges in Delivering Great Omnichannel Experiences
The more technology advances, the more it becomes integrated into daily life. Even as you read this blog, it’s likely that you have more than one internet-connected device within arm’s reach. As innovation deepens, the lines between what we do […]
6 Tips to Supercharge Your Marketing During Peak Times
The travel industry is a firmly established online market with two well-documented peak times each year. The winter holiday season is now over and customers traditionally begin looking towards their summer getaway in January. But 2019 is turning out to […]
Transforming the Customer Experience Using Predictive Analytics
Technology in 2019 is evolving faster than it’s possible to assimilate it, and customer expectation has risen exponentially. There’s been a revolution in customer experience, (CX) and this is largely due to the increasing sophistication of predictive analytics. Advances in […]
The Ultimate Guide to Targeted Ad Campaigns for Airports and Destination Marketers
Social media advertising is paid content on a social network such as Facebook, YouTube, Twitter and Instagram. From one-off ‘boosts’ to full-scale budgeted campaigns, the possibilities are vast. But with many aspects of social media completely free of charge, what […]
Virtual and Augmented Reality – Opportunities for Airports
In the late 1980’s, around the time when the first at-seat, in-flight entertainment system was tested, less than 1% of all technologically stored information was in digital format. By 2014, 99% of all data was stored digitally. Things have moved […]
5 Ways to make your next Email mobile-friendly in minutes
Travel is one of the world’s largest industries, contributing over 7.6 trillion U.S. dollars to the global economy. In 2016, around 1.2 million people travelled internationally, and revenue from global tourism reached $1.6 trillion. The size of this potential market […]
Spotlight on Rezcomm’s women in tech on International Women’s Day
The tech industry is really good at trends. There’s constant innovation, meaning technology companies often drive change in other sectors, and creating and following trends is an important part of corporate strategy. However, there’s one area where tech, an industry […]
How to maximise direct booking & fend off aggregators & offsite competitors using PPC
Paid search has become an absolute necessity for airport parking providers – both official and otherwise. Hitwise UK indicates that over 60% of clicks for airport parking search queries are on paid search listings. Accordingly, if you offer airport parking […]
7 Key Principles of Prebook Parking
The parking industry faces more challenges than ever before. Greater mobility choice, congestion concerns and rapid changes in customer expectations driven by industries like retail, have combined in a perfect storm to confront an industry that historically has been slow […]
4 Main Purchase Drivers in Holiday Bookings
Consumers today are demanding, impatient and curious. They can get what they want, when they want it, and as a result the retail landscape is more customer-driven than ever before. Ecommerce has impacted across buying behaviours, with implications for all […]
New Platform Feature: Simple and Intuitive Checkout
When it comes to attention to detail, Rezcomm has it in spades. In fact, walking through a demonstration of Rezcomm’s new omnichannel ecommerce Shop platform you might be impressed by the confidence it instils during the booking process. Every stage […]
Placing Your Airport’s Customers at the Heart of Everything You do
According to 2018 research by Marketing Week in partnership with MiQ, 42% of marketers think their organisation should be structured around the customer. However, the reality is very different. Most marketing departments are either product-centric or focus on marketing disciplines, […]
Top Tips For Successful Seasonal Airport Ecommerce Emails
When it comes to seasonal online sales, the Travel market adheres to fairly predictable trends with the same peak times each year. This pattern is important, because it allows you to plan your airport’s email marketing strategy to make sure […]
New Platform Feature: Customer-focused Variable Search Results
The non-aeronautical sector accounted for a whopping 39.4% of global airports’ revenues in 2017 with the ACI strongly encouraging airports to continue developing and maximising non-aviation offerings (source: 2018 ACI Airport Economics Report). This increasing profitability of retail concessions and […]
3 Ideas to Make the Most out of last-minute Getaways
Valentine’s day is worth more than £450 million in the UK and $19.6 billion in the US. However, while research commissioned by PricewaterhouseCoopers (PwC) found that 52% of over 2000 respondents had no intention of buying a gift for their […]
Now Serving a Quarter of a Billion Passengers
New partnerships in 2018 increase global reach for airport ecommerce experts as Boston beckons Rezcomm experienced exciting growth in 2018 as its customer-centric approach, industry expertise and forward-thinking ethos won a host of new airport clients. Now, as the team […]
10 Parking Ecommerce UX Features that Create User Flow
More and more of our daily business takes place online. When it comes to retail e-commerce transactions, 2017 saw sales worldwide of $2290 billion US, expected to grow 20% to $2774 billion in 2018. This represents a consistent trend with […]
4k non-passengers go Christmas Shopping at Belfast International Airport
Shoppers and charities win big with Belfast International’s Christmas Shopping event, as the airport partners with Rezcomm to deliver an exclusive festive experience. The Northern Irish airport, which serves almost six million passengers a year, allowed friends and family of […]
How to improve your airport’s email marketing strategy
Email marketing remains the primary driver of customer acquisition and retention for airports and across associated industries. Despite the image-centric glitz and popularity of social platforms like Instagram, Facebook and Twitter, 81% of SMBs still use email as their primary […]
Gaining a 360-degree view of your customers
Customer relationship management (CRM), and in particular, Cloud-based CRM is experiencing a stratospheric rise in popularity. Back in 2008, only 12% of businesses employing CRM used a cloud-based tool while 88% preferred on-site software. Fast-forward ten years to 2018 and […]
Why Your Airport Needs CRM Software
The industry is booming, largely thanks to the global trend in world trade growth. A new market report published in October 2018 by Transparency Market Research forecasts a compound annual growth rate (CAGR) for the logistics market by transport infrastructures […]
Rezcomm announce new ground-breaking parking and e-commerce platform will go live January 2019
Marc Ive, CEO at Rezcomm, says: We understand the importance tech decisions have on the success of an airport’s non-aeronautical revenue. That’s why we created a unique omnichannel e-commerce platform in Rezcomm Shop that combines e-commerce, analytics and digital engagement […]
The 6 Best Email Marketing Tools for your E-Commerce Business
In 2017, 269 billion emails were sent and received every day. That’s an incredible amount of emails. Some of these were no doubt sent by your venue, to your customers, because, after all, email is still the most effective marketing […]
The Best Time to Send Emails (Based on Airport Industry Study Results)
Email marketing is as relevant as ever for business in 2019. It is still considered the top-performing channel when compared with social media marketing, search engine optimisation and offline marketing (Econsultancy, 2018), and when it comes to generating leads, it […]
5 Creative Airport Destination Marketing Campaigns
The tourism industry is booming. In 2017, the Travel and Tourism sector’s direct growth of 4.6% outpaced the global economy for the seventh successive year, and commercial airlines carried more than four billion passengers on scheduled flights worldwide – that’s […]
5 Key Ways to Diversify Your Airport’s Ecommerce Store
Retail and e-commerce go hand in hand in today’s market. Global retail e-commerce sales grew 24.8% to $2.304 trillion in 2017, representing 10.2% (up from 8.6% in 2016) of total retail sales worldwide, according to eMarketer. Mobile was a key […]
Facebook’s Video Ads for E-Commerce and Travel
New figures published by Barclaycard show that experiences remain a top priority for UK consumers. Despite rising prices and inflationary pressures, consumer spending on travel in the UK went up by 3.3% in 2017. Meanwhile, Expedia found that 74% of […]
What to Look For When Evaluating Reservation E-Commerce Software
E-commerce has changed the face of shopping. Transactions have moved inextricably towards online as consumers enjoy the 24/7 convenience of the Internet, and Nasdaq predicts that by 2040 95% of all purchases will be facilitated by e-commerce. When we talk […]
E-Commerce Email Marketing 101: Must-Have Emails for Airports
Each year in marketing brings new trends and technologies but one thing remains constant: Email is still the most effective form of marketing across sectors. Average ROI in the US is $38 for every $1 invested, whilst 18% of top […]
How to Write Marketing Emails Your Airport Customers Will Love
The Internet has become the go-to place for information of any kind. The importance of digital branding is at an all-time high. As shopping increasingly moves online, Statista predicts that e-commerce will reach a share of 18% of all retail […]
What is B2C CRM Software for Airports?
In an age of digital commerce, customer relationship management (CRM) is big business. So much so that in 2017, CRM revenue overtook that of database management systems (DBMS) making CRM the largest software market worldwide, according to Gartner, Inc. This […]
25 Tips From the Parking E-Commerce Experts
E-commerce has transformed the way people shop. Worldwide retail e-commerce sales in 2017 accounted for $2.3 trillion U.S. and Statista predicts growth will continue, reaching $2.8 trillion in 2018 and almost $4.9 trillion by 2021. And digital payments are becoming […]
Rezcomm expansion accelerates as Inverness Airport becomes 45th contract won
Exciting news- Inverness Airport is the latest organisation to sign up for Rezcomm’s plug-and-play airport marketplace! The fourth busiest airport in Scotland operates commercial passenger flights to European and UK domestic destinations. Customers will now be able to pre-book their […]
How can retention marketing help your parking company?
Research published in 2014 by the British Parking Association showed parking to be a thriving industry in the UK, comprising an estimated 11 million public parking spaces, 542 private car parks and 3886 local authority car parks managed by ATA […]
Rezcomm’s signing of Memmingen Airport increases non-aero revenue
Since FMM, based in Bavaria, Germany, signed up to Rezcomm’s ecommerce pre-book parking and CRM service in January 2018, the airport has seen an increase in its non-aeronautical revenue in only a few months. Andreas Lortiz, Head of Non-Aviation said; […]
Rezcomm to power Indigo’s sales across its 5400 global facilities
Indigo adopt Rezcomm’s ecommerce solution to power its online digital sales across its portfolio of 5400 global parking facilities. Indigo, a major car parking operator has just signed Rezcomm to provide its comprehensive ecommerce platform, in a bid to boost […]
