What is an intelligent airport?
As the world becomes more technologically advanced, the needs and expectations of passengers are increasing, so airports are having to evolve. An intelligent airport is one that uses advanced technology in their day-to-day operations. Once integrated, your team can use […]
![](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="96" height="96"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>){kind=avatar}
The Adoption of Business Intelligence Solutions at Airports
As air travel continues to grow with passenger levels now at 84.9% of February 2019 levels, airports are facing increased pressure to provide exceptional services and streamline operations while keeping costs low. One way you can achieve this is through […]
Future-Proofing Your Airport: How AI Improves Efficiency and Passenger Experience
Right now everyone is talking about AI, but when it comes to airports, do you know how to put it to good use? While some airports have started using AI to assist with self-checkout and customer service, many are still […]
Airport Technology Management: What You Need to Know About Airport Management Systems
Airports are bustling hubs of activity, with countless moving parts that need to be managed efficiently to ensure a smooth operation. Some of the key components of modern airport management is the use of airport management systems (AMS) and Business […]
How could your airport use Business Intelligence? Key benefits of Data Analytics
Are you leveraging airport analytics to make faster and smarter decisions? If you struggle to unify different data formats from multiple locations to extract the valuable insights you require, it’s time for a change. What you need is a single […]
Revenue Management in a Data Driven World
Want to maximise revenue from your existing airport inventory? Revenue management is a variable pricing strategy commonly used in the airport industry. It requires you to anticipate demand and use it to optimise availability and pricing to achieve the best […]
Conversion Optimisation Tips for Your Travel Booking Journey
Today, when it comes to booking a trip, consumers have hundreds and thousands of offers to consider from a host of online travel agencies, airlines, hotel websites, car rental companies, and of course, airports. While choice is great for consumers, […]
5 Ways for Regional Airports to Master Destination Marketing
Regional airports – it’s time to reimagine destination marketing in creative, customer-centric ways. The common perception is that your smaller airports only serve a limited number of destinations and that your operations might not be as sophisticated as those of […]
How can travel marketing and flight search support passenger loyalty?
The best customers don’t just buy from you once. They come back time and time again, building lifetime value and boosting your airport’s revenue. It’s a much-quoted statistic that it costs five times more to win a new customer than […]
How to choose a landing page builder for airports
Considering making landing pages part of your airport’s content marketing strategy? It’s a wise move to make. Building landing pages will help your airport increase traffic, boost brand awareness and drive those all-important conversions. But how does your busy airport […]
How to Automate Your Airport’s Ecommerce Reporting and Data Collection
Today, airports can directly sell flights, hotels, holidays, parking, lounge and other travel products and reservations to customers through their ecommerce websites. Along with increasing non-aeronautical revenue (accounting for 40% of airports’ overall revenue), ecommerce sales also give airports access […]
Principles of Ecommerce
“The word is convenience – the word is anywhere, anytime, however the consumer wants it.” Colgate-Palmolive Ecommerce is rapidly becoming the primary mode of purchase. Consumer behaviours and expectations are constantly evolving, and new business models and technologies mean an […]
SMS: More Than Just Text Messaging
Today customers demand seamless digital experiences, relevant messaging and smooth delivery. While email marketing and social media are both crucial to brand awareness and engagement, you could be missing a trick if you’re not using an SMS sending service provider […]
Why your airport needs to send more than just marketing emails
Are you acing your airport marketing? Give yourself a big pat on the back! Marketing is integral to your business and no easy feat, so if you’re killing it with regular email communications, driving traffic to your airport website and […]
Improving your passenger experience with fast track booking systems
Today, an airport needs to be more than just a gateway for travel. In an increasingly competitive market, airports must go the extra mile to offer the best passenger experience possible and turn terminals into places passengers enjoy visiting. One […]
Airport fast track booking systems, are they worth it?
Are you thinking about upgrading your airport terminals with efficiency-boosting technology? Or to improve your current Fast Track systems? An airport fast track booking system/software offers several benefits for airports and passengers. Here we will look at why you should […]
Don’t let Fast Track slow your airport down
For many passengers, airport security is the worst part of their journey. Why? It’s stressful, there’s a lot to remember (belt off, shoes off, liquids in the correct containers), and it (usually) involves standing in a lengthy queue. Need we […]
Why parking reservation software should be a pillar of your revenue stream
Investing in parking reservation software is one of the smartest decisions you can make for your business. Not only will it boost the efficiency of your car park and improve customer satisfaction, but it can also increase your profits significantly. […]
What you can do with the data you collect from your airport parking software
Are you ready to step up your airport parking operations in 2023? Implementing airport parking software will bring many benefits to your business and customers, but one of the biggest benefits of all is parking data management. Here we will […]
8 Off-Season Marketing Ideas for Airports
Are you looking for off-season marketing ideas for your airport? We like your thinking. While many businesses give up marketing in the off-season through fear they’re shouting into the abyss, for airports, the off-season is a fantastic time to engage […]
How to ace your Airport Christmas Email Campaigns
Thinking of winding down as the end of the year approaches? Think again! As we cruise into the Christmas period, it’s the perfect time to ramp up your airport’s marketing efforts and capitalise on customers’ willingness to spend a little […]
Top Tips for Successful Seasonal Airport Ecommerce Emails
When it comes to seasonal online sales, the travel market adheres to fairly predictable trends with the same peak times each year. This pattern is important because it enables you to plan your airport’s email marketing strategy to make sure […]
Online parking management software (and why your airport needs it)
Parking is an essential asset for airports, accounting for up to 25% of all non-aeronautical revenue. It is also crucial to an airport’s overall efficiency and success. After all, if passengers can easily, quickly and safely park their vehicles, they’re […]
How to make the most of your airport environment to improve passenger experience
Did you know that more than half of travellers find airport experiences more stressful than work and moving house? Despite many people feeling their holiday only starts when they board a plane, we believe the airport is an integral part […]
Creating memorable and personalised passenger experiences with a limited budget
In an increasingly competitive market, airports must focus on improving the passenger experience. Why? Because, with similar flight prices and destinations available across multiple airports, not to mention competing offers from OTAs and airlines, it’s often down to personalised passenger […]
Passenger behaviour analysis and how airports are pivoting to accommodate tech-savvy travellers
There’s no denying that technological advancements have positively disrupted how we travel forever. Whereas in the past, people would head to their local travel agent to book a holiday, now all they need to do is pull out their smartphone […]
The airport technology being used to process passengers more quickly
Increasing passenger numbers returning to the airport post-pandemic should be a cause for celebration. But coupled with critical staff shortages across the travel industry, it’s led to extreme delays in passenger processing at the airport, so much so that many […]
Using mobile applications to interact with your passengers and create loyalty
The modern-day airport is more than just a gateway offering a means for passengers to get from A to B. Instead, it’s a highly-interactive hospitality and retail hub where passengers can purchase high-quality products, enjoy memorable dining experiences and visit […]
Walking the fine line between passenger information and information privacy
Passenger data holds significant value to airports. It transforms what were once strangers on a plane into customers with demographics, interests and preferences, enabling airports to personalise the passenger journey to increase customer satisfaction and generate more revenue. The trouble […]
Harnessing data and innovation to generate new revenue streams for airports
Today the airport industry faces numerous challenges, from restoring passengers’ confidence to clawing back the billions lost in revenue due to the COVID-19 pandemic. How are they overcoming these challenges? With good data, of course! Here we will look at […]
The airport touchless technology revenue opportunity
Today, airports can no longer rely on aeronautical revenue from airline charges and terminal rentals to survive. Despite passenger numbers starting to increase post-pandemic, airports still have a long road to recovery and need to explore other ways to generate […]
Best practice in implementing a contactless airport passenger journey
The contactless experience. It’s what passengers are demanding and what airports strive for, but ensuring it is implemented successfully is paramount. Here we’ll share our best practice contactless airport tips to help ensure you get the most from your investment. […]
The Business Case for Airport Touchless Technology and Winning Stakeholder Buy-in
Since the outbreak of COVID-19, health has become the number one priority for airports and passengers. As a result, we’ve seen a sharp acceleration in the use of contactless technology in airports, which limits the number of surfaces passengers need […]
10 things your IT team should check before buying software for airports
Are you looking to invest in brand new software for airports or replace an existing solution that isn’t meeting your needs? With so many different software vendors out there, choosing the best option for your business can be tricky. But […]
The benefits of virtual queuing and contactless airport technology
Contactless technology isn’t a new concept. In the last decade we’ve witnessed a steady increase in its use across various sectors. However, it was only in 2020 that touchless technology fully exploded when the COVID-19 pandemic hit. With the need […]
The Benefits of Seamless Airport Technology
Airports have always been busy places, with operators under significant pressure to manage the flow of the hundreds and thousands of passengers passing through each day. Before the COVID-19 pandemic, many operators had begun implementing new technologies to make the […]
How to create a positive passenger experience at the airport
Airports around the world are leading the way with a positive passenger experiences during and post pandemic. If there’s one thing an airport can’t survive without, it’s passengers. So when the COVID-19 pandemic struck and passengers were confined to their […]
How airport CEOs are adapting their business model for the future
There’s no denying that airports have endured turbulent times during the COVID-19 pandemic. With flights grounded globally, and countries in lockdown, dwindling traffic led to substantial economic losses of $32 billion, or 45% for airports in 2020. And while we’re […]
5 ideas to make the most of last-minute travel bookings
Thanks to increased mobile usage and changing consumer behaviours following the COVID-19 pandemic, last-minute travel bookings are on the rise. According to Hotwire, Millennials are fueling the surge in last-minute, quick getaways, with 84% claiming to have booked a trip […]
New airport services following the transformation trend into major hospitality and retail hubs
Today, airports are more than just tarmac and terminals – they are experience venues in their own right. Over the years, airports have become major hospitality and retail hubs that all big brands want to be a part of, with […]
How airports diversify F&B and retail offerings to accommodate the post-pandemic traveller
As passengers return to the airport post-pandemic, it’s clear that what they want from their airport experience is very different from what they had before. The COVID-19 pandemic has influenced change in the way people live their lives. We’ve also […]
How Airport Digital Transformation Improves Passenger Satisfaction, Efficiency and Revenues
Considering how to digitise your airport? You’re not alone. Post-pandemic, there is a huge appetite for airport digital transformations, and with so many benefits to both airports and passengers, it’s not hard to see why. For airports, digital transformation is all […]
Solving airport digital transformation challenges
Digital transformations enable airports to revolutionise their operations with automated processes and tools. However, as with any change, airports will face challenges throughout the digital transformation process, ranging from people-centric issues to financial limitations and everything in between. Here we […]
How leading airports are delivering their digital transformation journeys
Today, airport automation is no longer optional. To survive, recover and ultimately thrive in this post-pandemic era, airports have no choice but to accelerate their digital transformation efforts. But it’s not as simple as investing in a few new pieces […]
7 Key Principles of Prebook Parking
The parking industry faces more competition than ever before. Greater mobility choice, congestion concerns, and rapid changes in customer expectations driven by industries like retail and ecommerce have combined in a perfect storm to confront an industry that historically has […]
Which technologies are disrupting the airport industry in the post-crisis recovery
Over the last couple of years, we have experienced a surge in design advancements and disruptive technologies in airports as the industry attempts to overcome the various challenges brought by the pandemic. With changing consumer behaviours and economic constraints, airports […]
How to drive airport innovation in a cost-controlled and cash-strapped airport
The COVID-19 pandemic has undoubtedly accelerated airports’ focus on innovative technology solutions to improve passenger flow, limit physical contact in the airport and enhance customer experience. But, despite this desire to drive airport innovations, most airport businesses are cash-strapped. Yes, […]
How airport innovation teams secure stakeholder buy-in and funding for digital projects
There’s no denying that the last two years have been extremely difficult for the airport industry, particularly innovation teams. But as we get to grips with the world’s new reality during this recovery period, it’s promising to hear that innovation […]
Upsell & Cross-Sell – Ecommerce Principles for Airports
Is your airport making the most of its upselling and cross-selling opportunities? These tried-and-tested techniques have long been used in the retail industry to drive additional revenue, and when implemented correctly, they can do precisely the same for your airport. […]
Untapped Revenue Streams Your Airport Already Has
Airports can no longer rely on aeronautical airport revenue streams to remain viable. Despite a decade of consistent growth in passenger traffic, the devastating and unprecedented impact of the COVID-19 in 2020 resulted in a 55% drop in airline passenger […]
Why your airport needs CRM software
The COVID-19 pandemic was a wake-up call for many businesses to step up how they build and maintain customer relationships. And it’s not just retailers. Other sectors, like the airport industry, have come to realise just how vital customer relationships […]
10 Parking Ecommerce UX Features that Create User Flow
Over the past decade, the retail landscape has changed dramatically, with a shift in consumer behaviour towards online shopping. In 2021, retail ecommerce sales were an estimated $4.9 trillion US dollars worldwide. Over the next four years, it is predicted […]
5 Key Ways to Diversify Your Airport’s Ecommerce Store
In 2019, 4.5 billion passengers took 42 million flights worldwide, and analysts forecast over 4.72 billion passengers for 2020. But, unfortunately, no one could predict what would happen next. Flights were grounded, passengers were in lockdown, and the COVID-19 pandemic […]
What to Look For When Evaluating Reservation E-Commerce Software
Ecommerce has changed the face of shopping. Transactions have migrated towards online as consumers enjoy the 24/7 convenience of the internet, and by 2040 it’s estimated that ecommerce will account for 95% of all purchases. When we talk about ecommerce, […]
Airport Customer Lifecycle Marketing: Finding new opportunities
Why use multiple platforms when you can use just one? The Rezcomm online marketplace is built to support your airport in connecting with customers, building trust and unlocking revenue; while providing a smooth customer experience with zero turbulence. We […]
Marketing airport destinations with effective communications
“Where can I travel to?” is the question on consumers’ lips. Now people are adjusting to the new normal, getting vaccinated and regaining their appetite for international travel, the competition to win their custom is on. And thanks to ecommerce […]
Using Marketing to Increase Airport Customer Value
It’s vital to understand the importance of customer retention when it comes to getting the most from your customers. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
Using Marketing for Airline and Airport Route Development
Route development is the process by which airports demonstrate to their partnering airlines that sufficient demand exists to operate a new route profitably. While airports derive significant profit from non-aeronautical revenue (40% in 2019), which remains an area with massive […]
London Gatwick: The Future of Flight Search
Online travel shopping is fast becoming the norm. According to the latest figures, 90% of travellers research holidays online, and 82% book their holidays online without any human interaction. By 2023, an estimated 700 million people will book their holidays […]
Can Airport Flight Search Support Airline Relationships?
Airports and airlines are riding the wave of unprecedented challenges in the industry and how they operate. The COVID-19 pandemic has accelerated rapidly changing purchasing behaviours, digitalisation, and the evolution of ecommerce with a tremendous impact on the entire industry. […]
Destination Marketing for Airports: Tips, Trends and Content Ideas
2020 was a challenging year for the travel and tourism industry. With countries in lockdown, flights grounded worldwide, and 120 million jobs at risk due to the COVID-19 pandemic, airport marketers knew they’d have a big job on their hands […]
COVID-19: Restoring Customer Confidence in Air Travel
Over the last 18 months, the aviation industry experienced extreme turbulence. According to the International Civil Aviation Organization, just 1.8 billion passengers took flights in 2020, compared with around 4.5 billion in 2019. The fear of catching and spreading COVID-19 […]
3 Tactics to Respond to Changes in Customer Behaviour
The integration of digital and mobile into everyday life has hugely influenced customer behaviour, but there’s nothing like a global pandemic to accelerate it to a whole new level. Did you know that 75% of consumers tried a new store, […]
25 Tips From the Parking E-Commerce Experts
Ecommerce has transformed the way we shop. In 2020, over 2 billion people purchased goods or services online, and sales surpassed 4.2 trillion US dollars worldwide. The global pandemic also led to the high uptake of contactless transactions, which is […]
Social media for ecommerce marketing
With more than 4 billion people using social media worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are obvious – increased exposure, brand awareness, access to direct customer feedback and an opportunity […]
CRM vs Marketing Automation Software: What Do I Really Need For My Airport?
For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]
3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Airport Ecosystem: Happy Customers lead to Long-term Growth
Things have never looked better for the passenger experience at airports. But there’s still a lot of work to be done for it to reach its full, most stress-free potential. Airlines have already been investing in customer experience (CX) technology […]
Mastering the Art of Celebrating Your Airport’s Milestones
When your airport achieves significant milestones it’s time to celebrate. Whether you’ve reached a notable anniversary or are approaching your one-millionth customer, these successes are worth sharing, not just for the sake of boosting your own business morale, but for […]
Finding the Right Ecommerce Provider for Your Parking Business
Parking is an industry that is sometimes overlooked, even in the ancillary services category, simply because, by its nature, it provides a means to an end. Parking facilitates an onward journey or experience. Nobody ever just pops out for a […]
Aligning Your Messaging with Customer Needs
Brand messaging is the term used to describe any communication through which a customer relates to a brand. It’s pivotal to consumer buying decisions and acts to motivate, inspire, inform and incentivise. As airports expand to embrace ecommerce and engage […]
Airports get Creative for Christmas
The festive season is a time when many people travel to be with family and friends. In the US, airport footfall hit record highs over the 2018 holiday season, with around 41 million passengers travelling through security screening checkpoints between […]
Email Trends for Parking Companies
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
Airport Ecommerce Knowledgebase Used by Over 200 Airports Worldwide
Rezcomm’s FREE Ecommerce Goldmine is a complete resource for airport professionals. It contains information on boosting revenue, engaging customers and building passenger loyalty. It helps airports to identify missed opportunities, and to keep ahead of important trends in marketing, technology […]
The Anatomy of a Perfect B2B Christmas Email Campaign
In recent years, the marketplace has changed almost beyond recognition for both B2C and B2B interactions. Machine learning and advanced analytics provide airports with unprecedented amounts of data, allowing them to predict sales. A modern, digitally savvy customer demands sophisticated […]
How to Deal with Negative Comments on Social Media
Brands across industries increasingly rely on social media to boost awareness, market products and services, and connect with customers. At the same time, social platforms offer a useful public forum for consumers who want their problems resolved. Unhappy customers no […]
10 most desirable destinations for 2020
In recent years, disruptive technologies have been key drivers of destination marketing, resulting in a cultural shift in the way technology is viewed in Travel. As constantly advancing mobile and social technologies become ingrained into everyday life, they have more […]
How Mobile is Changing the Travel Experience for Airport Users
It goes without saying that mobile is now absolutely integrated into everyday life. You just have to look around you to see how many people are on their phones. But this change has come quickly, and businesses have had to […]
Supporting Your Customer Lifecycle with Email Automation
Email is the top performing marketing channel for ROI ($32 per $1 spent in 2018) and the most powerful driver of customer acquisition and retention. It is also more cost effective than other channels, packing a bigger punch than advertising, […]
20 Finishing Touches for Successful Black Friday Campaigns
Black Friday – Cyber Monday is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. In our previous blog we shared ideas to help with creating and promoting Black Friday deals. Many […]
Ecommerce Websites that Drive Conversion
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
3 Creative Omnichannel Christmas Campaigns
Holiday season deals are a great way to create visibility for your airport brand. Thanks to travel companies embracing the festive spirit and offering their own Black Friday and Cyber Monday deals, many customers are already thinking ahead to Christmas, […]
