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As the world becomes more technologically advanced, the needs and expectations of passengers are increasing, so airports are having to evolve. An intelligent airport is one that uses advanced technology in their day-to-day operations. Once integrated, your team can use […]
As air travel continues to grow with passenger levels now at 84.9% of February 2019 levels, airports are facing increased pressure to provide exceptional services and streamline operations while keeping costs low. One way you can achieve this is through […]
Right now everyone is talking about AI, but when it comes to airports, do you know how to put it to good use? While some airports have started using AI to assist with self-checkout and customer service, many are still […]
Airports are bustling hubs of activity, with countless moving parts that need to be managed efficiently to ensure a smooth operation. Some of the key components of modern airport management is the use of airport management systems (AMS) and Business […]
Are you leveraging airport analytics to make faster and smarter decisions? If you struggle to unify different data formats from multiple locations to extract the valuable insights you require, it’s time for a change. What you need is a single […]
CRM may have been one of the first types of sales and marketing technologies on the market, but in 2023, it will continue to be one of the largest software markets worldwide, worth an estimated $148.9 billion. Alongside its phenomenal […]
Want to maximise revenue from your existing airport inventory? Revenue management is a variable pricing strategy commonly used in the airport industry. It requires you to anticipate demand and use it to optimise availability and pricing to achieve the best […]
Today, when it comes to booking a trip, consumers have hundreds and thousands of offers to consider from a host of online travel agencies, airlines, hotel websites, car rental companies, and of course, airports. While choice is great for consumers, […]
Regional airports – it’s time to reimagine destination marketing in creative, customer-centric ways. The common perception is that your smaller airports only serve a limited number of destinations and that your operations might not be as sophisticated as those of […]
The best customers don’t just buy from you once. They come back time and time again, building lifetime value and boosting your airport’s revenue. It’s a much-quoted statistic that it costs five times more to win a new customer than […]
Millennials have received the lion’s share of marketing attention in recent years, and rightly so. In the UK and the US, the millennial generation (those born between 1981 and 1986) represent one of the biggest demographics in history. In 2020, […]
Ecommerce is rapidly becoming the primary mode of purchase, and by the end of this year, it’s predicted that one in every five retail sales will be made online. Whereas in the past, people would trek to the local high […]
Considering making landing pages part of your airport’s content marketing strategy? It’s a wise move to make. Building landing pages will help your airport increase traffic, boost brand awareness and drive those all-important conversions. But how does your busy airport […]
Today, airports can directly sell flights, hotels, holidays, parking, lounge and other travel products and reservations to customers through their ecommerce websites. Along with increasing non-aeronautical revenue (accounting for 40% of airports’ overall revenue), ecommerce sales also give airports access […]
“The word is convenience – the word is anywhere, anytime, however the consumer wants it.” Colgate-Palmolive Ecommerce is rapidly becoming the primary mode of purchase. Consumer behaviours and expectations are constantly evolving, and new business models and technologies mean an […]
Today customers demand seamless digital experiences, relevant messaging and smooth delivery. While email marketing and social media are both crucial to brand awareness and engagement, you could be missing a trick if you’re not using an SMS sending service provider […]
Are you acing your airport marketing? Give yourself a big pat on the back! Marketing is integral to your business and no easy feat, so if you’re killing it with regular email communications, driving traffic to your airport website and […]
Today, an airport needs to be more than just a gateway for travel. In an increasingly competitive market, airports must go the extra mile to offer the best passenger experience possible and turn terminals into places passengers enjoy visiting. One […]
Are you thinking about upgrading your airport terminals with efficiency-boosting technology? Or to improve your current Fast Track systems? An airport fast track booking system/software offers several benefits for airports and passengers. Here we will look at why you should […]
For many passengers, airport security is the worst part of their journey. Why? It’s stressful, there’s a lot to remember (belt off, shoes off, liquids in the correct containers), and it (usually) involves standing in a lengthy queue. Need we […]
Investing in parking reservation software is one of the smartest decisions you can make for your business. Not only will it boost the efficiency of your car park and improve customer satisfaction, but it can also increase your profits significantly. […]
Are you ready to step up your airport parking operations in 2023? Implementing airport parking software will bring many benefits to your business and customers, but one of the biggest benefits of all is parking data management. Here we will […]
Christmas Markets are back! Yes, after a quiet couple of years, thanks to the COVID-19 pandemic, it’s looking like all of the popular European Christmas Markets are back with a bang for 2022. And with travellers keen to make up […]
Are you looking for off-season marketing ideas for your airport? We like your thinking. While many businesses give up marketing in the off-season through fear they’re shouting into the abyss, for airports, the off-season is a fantastic time to engage […]
Thinking of winding down as the end of the year approaches? Think again! As we cruise into the Christmas period, it’s the perfect time to ramp up your airport’s marketing efforts and capitalise on customers’ willingness to spend a little […]
When it comes to seasonal online sales, the travel market adheres to fairly predictable trends with the same peak times each year. This pattern is important because it enables you to plan your airport’s email marketing strategy to make sure […]
Parking is an essential asset for airports, accounting for up to 25% of all non-aeronautical revenue. It is also crucial to an airport’s overall efficiency and success. After all, if passengers can easily, quickly and safely park their vehicles, they’re […]
Black Friday is an annual milestone in the retail calendar. It falls the day after American Thanksgiving, celebrated on the fourth Thursday in November, and marks the start of the holiday shopping season. This year, Black Friday falls on 25th […]
Did you know that more than half of travellers find airport experiences more stressful than work and moving house? Despite many people feeling their holiday only starts when they board a plane, we believe the airport is an integral part […]
In an increasingly competitive market, airports must focus on improving the passenger experience. Why? Because, with similar flight prices and destinations available across multiple airports, not to mention competing offers from OTAs and airlines, it’s often down to personalised passenger […]
There’s no denying that technological advancements have positively disrupted how we travel forever. Whereas in the past, people would head to their local travel agent to book a holiday, now all they need to do is pull out their smartphone […]
Increasing passenger numbers returning to the airport post-pandemic should be a cause for celebration. But coupled with critical staff shortages across the travel industry, it’s led to extreme delays in passenger processing at the airport, so much so that many […]
The modern-day airport is more than just a gateway offering a means for passengers to get from A to B. Instead, it’s a highly-interactive hospitality and retail hub where passengers can purchase high-quality products, enjoy memorable dining experiences and visit […]
Passenger data holds significant value to airports. It transforms what were once strangers on a plane into customers with demographics, interests and preferences, enabling airports to personalise the passenger journey to increase customer satisfaction and generate more revenue. The trouble […]
Today the airport industry faces numerous challenges, from restoring passengers’ confidence to clawing back the billions lost in revenue due to the COVID-19 pandemic. How are they overcoming these challenges? With good data, of course! Here we will look at […]
Today, airports can no longer rely on aeronautical revenue from airline charges and terminal rentals to survive. Despite passenger numbers starting to increase post-pandemic, airports still have a long road to recovery and need to explore other ways to generate […]
The contactless experience. It’s what passengers are demanding and what airports strive for, but ensuring it is implemented successfully is paramount. Here we’ll share our best practice contactless airport tips to help ensure you get the most from your investment. […]
Since the outbreak of COVID-19, health has become the number one priority for airports and passengers. As a result, we’ve seen a sharp acceleration in the use of contactless technology in airports, which limits the number of surfaces passengers need […]
Are you looking to invest in brand new software for airports or replace an existing solution that isn’t meeting your needs? With so many different software vendors out there, choosing the best option for your business can be tricky. But […]
Contactless technology isn’t a new concept. In the last decade we’ve witnessed a steady increase in its use across various sectors. However, it was only in 2020 that touchless technology fully exploded when the COVID-19 pandemic hit. With the need […]
Airports have always been busy places, with operators under significant pressure to manage the flow of the hundreds and thousands of passengers passing through each day. Before the COVID-19 pandemic, many operators had begun implementing new technologies to make the […]
Airports around the world are leading the way with a positive passenger experiences during and post pandemic. If there’s one thing an airport can’t survive without, it’s passengers. So when the COVID-19 pandemic struck and passengers were confined to their […]
There’s no denying that airports have endured turbulent times during the COVID-19 pandemic. With flights grounded globally, and countries in lockdown, dwindling traffic led to substantial economic losses of $32 billion, or 45% for airports in 2020. And while we’re […]
Thanks to increased mobile usage and changing consumer behaviours following the COVID-19 pandemic, last-minute travel bookings are on the rise. According to Hotwire, Millennials are fueling the surge in last-minute, quick getaways, with 84% claiming to have booked a trip […]
Today, airports are more than just tarmac and terminals – they are experience venues in their own right. Over the years, airports have become major hospitality and retail hubs that all big brands want to be a part of, with […]
As passengers return to the airport post-pandemic, it’s clear that what they want from their airport experience is very different from what they had before. The COVID-19 pandemic has influenced change in the way people live their lives. We’ve also […]
There has never been a more critical time to develop your airport ecommerce strategy. While you may be breathing a sigh of relief that your airport has made it through the pandemic’s violent turbulence, it’s unlikely to have come out […]
Considering how to digitise your airport? You’re not alone. Post-pandemic, there is a huge appetite for airport digital transformations, and with so many benefits to both airports and passengers, it’s not hard to see why. For airports, digital transformation is all […]
Digital transformations enable airports to revolutionise their operations with automated processes and tools. However, as with any change, airports will face challenges throughout the digital transformation process, ranging from people-centric issues to financial limitations and everything in between. Here we […]
Today, airport automation is no longer optional. To survive, recover and ultimately thrive in this post-pandemic era, airports have no choice but to accelerate their digital transformation efforts. But it’s not as simple as investing in a few new pieces […]
The parking industry faces more competition than ever before. Greater mobility choice, congestion concerns, and rapid changes in customer expectations driven by industries like retail and ecommerce have combined in a perfect storm to confront an industry that historically has […]
Over the last couple of years, we have experienced a surge in design advancements and disruptive technologies in airports as the industry attempts to overcome the various challenges brought by the pandemic. With changing consumer behaviours and economic constraints, airports […]
The COVID-19 pandemic has undoubtedly accelerated airports’ focus on innovative technology solutions to improve passenger flow, limit physical contact in the airport and enhance customer experience. But, despite this desire to drive airport innovations, most airport businesses are cash-strapped. Yes, […]
There’s no denying that the last two years have been extremely difficult for the airport industry, particularly innovation teams. But as we get to grips with the world’s new reality during this recovery period, it’s promising to hear that innovation […]
Yield management is a pricing strategy by which any business with a fixed number of products can optimise revenue. It is the process of selling the right product to the right customer at the right time. Already a familiar concept […]
Is your airport making the most of its upselling and cross-selling opportunities? These tried-and-tested techniques have long been used in the retail industry to drive additional revenue, and when implemented correctly, they can do precisely the same for your airport. […]
Airports can no longer rely on aeronautical airport revenue streams to remain viable. Despite a decade of consistent growth in passenger traffic, the devastating and unprecedented impact of the COVID-19 in 2020 resulted in a 55% drop in airline passenger […]
Today, consumers are curious, demanding and impatient. They’re used to getting what they want when they want it, and as a result, the retail landscape is more customer-driven than ever before. Ecommerce has also had a massive influence on […]
The COVID-19 pandemic was a wake-up call for many businesses to step up how they build and maintain customer relationships. And it’s not just retailers. Other sectors, like the airport industry, have come to realise just how vital customer relationships […]
Over the past decade, the retail landscape has changed dramatically, with a shift in consumer behaviour towards online shopping. In 2021, retail ecommerce sales were an estimated $4.9 trillion US dollars worldwide. Over the next four years, it is predicted […]
Despite the COVID winter wave, there are clear indications that consumer confidence in travel is returning for 2022. More than half (57%) of British adults are planning an overseas holiday in the next 12 months – a 46% rise on […]
In 2019, 4.5 billion passengers took 42 million flights worldwide, and analysts forecast over 4.72 billion passengers for 2020. But, unfortunately, no one could predict what would happen next. Flights were grounded, passengers were in lockdown, and the COVID-19 pandemic […]
Ecommerce has changed the face of shopping. Transactions have migrated towards online as consumers enjoy the 24/7 convenience of the internet, and by 2040 it’s estimated that ecommerce will account for 95% of all purchases. When we talk about ecommerce, […]
Why use multiple platforms when you can use just one? The Rezcomm online marketplace is built to support your airport in connecting with customers, building trust and unlocking revenue; while providing a smooth customer experience with zero turbulence. We […]
“Where can I travel to?” is the question on consumers’ lips. Now people are adjusting to the new normal, getting vaccinated and regaining their appetite for international travel, the competition to win their custom is on. And thanks to ecommerce […]
It’s vital to understand the importance of customer retention when it comes to getting the most from your customers. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
Route development is the process by which airports demonstrate to their partnering airlines that sufficient demand exists to operate a new route profitably. While airports derive significant profit from non-aeronautical revenue (40% in 2019), which remains an area with massive […]
Online travel shopping is fast becoming the norm. According to the latest figures, 90% of travellers research holidays online, and 82% book their holidays online without any human interaction. By 2023, an estimated 700 million people will book their holidays […]
Airports and airlines are riding the wave of unprecedented challenges in the industry and how they operate. The COVID-19 pandemic has accelerated rapidly changing purchasing behaviours, digitalisation, and the evolution of ecommerce with a tremendous impact on the entire industry. […]
2020 was a challenging year for the travel and tourism industry. With countries in lockdown, flights grounded worldwide, and 120 million jobs at risk due to the COVID-19 pandemic, airport marketers knew they’d have a big job on their hands […]
Over the last 18 months, the aviation industry experienced extreme turbulence. According to the International Civil Aviation Organization, just 1.8 billion passengers took flights in 2020, compared with around 4.5 billion in 2019. The fear of catching and spreading COVID-19 […]
Did you know we create an average of 2.5 quintillion bytes of data daily? By 2025, the amount of data generated each day is expected to reach a whopping 463 exabytes globally. For reference, an Exabyte is an enormous data […]
The integration of digital and mobile into everyday life has hugely influenced customer behaviour, but there’s nothing like a global pandemic to accelerate it to a whole new level. Did you know that 75% of consumers tried a new store, […]
In the age of ecommerce, customer relationship management (CRM) is big business. So much so, that CRM software is now the biggest software market globally and is expected to reach more than $80 billion in revenues by 2025. This growth […]
Ecommerce has transformed the way we shop. In 2020, over 2 billion people purchased goods or services online, and sales surpassed 4.2 trillion US dollars worldwide. The global pandemic also led to the high uptake of contactless transactions, which is […]
With more than 4 billion people using social media worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are obvious – increased exposure, brand awareness, access to direct customer feedback and an opportunity […]
For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Things have never looked better for the passenger experience at airports. But there’s still a lot of work to be done for it to reach its full, most stress-free potential. Airlines have already been investing in customer experience (CX) technology […]
When your airport achieves significant milestones it’s time to celebrate. Whether you’ve reached a notable anniversary or are approaching your one-millionth customer, these successes are worth sharing, not just for the sake of boosting your own business morale, but for […]
Parking is an industry that is sometimes overlooked, even in the ancillary services category, simply because, by its nature, it provides a means to an end. Parking facilitates an onward journey or experience. Nobody ever just pops out for a […]
Brand messaging is the term used to describe any communication through which a customer relates to a brand. It’s pivotal to consumer buying decisions and acts to motivate, inspire, inform and incentivise. As airports expand to embrace ecommerce and engage […]
The festive season is a time when many people travel to be with family and friends. In the US, airport footfall hit record highs over the 2018 holiday season, with around 41 million passengers travelling through security screening checkpoints between […]
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
When collaborating with third party services to drive revenues for your airport, branding is often something that gets overlooked. But ecommerce portals, booking platforms, social media and all the other online services that an airport might use are integral to […]
Rezcomm’s FREE Ecommerce Goldmine is a complete resource for airport professionals. It contains information on boosting revenue, engaging customers and building passenger loyalty. It helps airports to identify missed opportunities, and to keep ahead of important trends in marketing, technology […]
In recent years, the marketplace has changed almost beyond recognition for both B2C and B2B interactions. Machine learning and advanced analytics provide airports with unprecedented amounts of data, allowing them to predict sales. A modern, digitally savvy customer demands sophisticated […]
Email marketing is an incredibly effective and accessible way of engaging customers and driving sales for any business. It has the strongest ROI of any marketing channel, returning $32 for every $1 invested. And it has an incredible reach, with […]
Brands across industries increasingly rely on social media to boost awareness, market products and services, and connect with customers. At the same time, social platforms offer a useful public forum for consumers who want their problems resolved. Unhappy customers no […]
In recent years, disruptive technologies have been key drivers of destination marketing, resulting in a cultural shift in the way technology is viewed in Travel. As constantly advancing mobile and social technologies become ingrained into everyday life, they have more […]
It goes without saying that mobile is now absolutely integrated into everyday life. You just have to look around you to see how many people are on their phones. But this change has come quickly, and businesses have had to […]
Email is the top performing marketing channel for ROI ($32 per $1 spent in 2018) and the most powerful driver of customer acquisition and retention. It is also more cost effective than other channels, packing a bigger punch than advertising, […]
Black Friday – Cyber Monday is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. In our previous blog we shared ideas to help with creating and promoting Black Friday deals. Many […]
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
Holiday season deals are a great way to create visibility for your airport brand. Thanks to travel companies embracing the festive spirit and offering their own Black Friday and Cyber Monday deals, many customers are already thinking ahead to Christmas, […]