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We’ve all been there — standing in seemingly endless queues at the airport, counting the minutes, and wishing we could fast-track through security. A global survey of 7,299 passengers echoes this sentiment, revealing that 45% of travellers prioritise faster security […]
Email marketing is an incredibly effective and accessible way of engaging customers and driving sales for any business. It has the strongest ROI of any marketing channel, returning $40 for every $1 invested. And it has an incredible reach, with […]
While 73% of travelers are more optimistic about travel in 2023 than they were in 2022, personal finances and the general low economy are definitely playing a factor in whether people are planning to go on holiday this year. 34% […]
The tourism industry is incredibly competitive, and following the pandemic with losses in the region of $1.2Trillon, you could say that it’s more competitive than ever before. With airports, booking sites and online travel agencies alike keen to capitalise on […]
Brand messaging is the term used to describe any communication through which a customer relates to a brand. It plays a pivotal role in influencing consumer buying decisions by motivating, inspiring, informing, and incentivizing them. In today’s expanding airport landscape, […]
According to the latest estimates, 328.77 million terabytes of data are created each day. In fact, it is estimated that 90% of the world’s data was generated in the last two years alone. And By 2025, this figure is expected […]
In today’s digital age, data has become an invaluable asset, with 60% of companies globally leveraging data and analytics to drive process and cost efficiency. For airports, effectively collecting and analyzing passenger data can unlock a treasure trove of insights, […]
Millennials have received the lion’s share of marketing attention in recent years, and rightly so. In the UK and the US, the millennial generation (those born between 1981 and 1986) represent one of the biggest demographics in history. In 2020, […]
Are you ready to step up your airport parking operations in 2023? Implementing airport parking software will bring many benefits to your business and customers, but one of the biggest benefits of all is parking data management. Here we will […]