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The Internet is the undisputed go-to place to find information and, over the years, shopping has also increasingly been moving online. Statista predicts that ecommerce will reach a share of 38.1% of all retail sales in the UK by the […]
The global parking management market, valued at USD 5.38 billion in 2022, is projected to grow to USD 12.91 billion by 2032. As the market grows and technology evolves, smart parking apps and alternative transport such as Uber have disrupted […]
Each year in marketing brings new trends and technologies, but one thing remains constant: email is still the most effective form of marketing across sectors. The average ROI in the US is $36 for every $1 invested, whilst 18% of […]
With more than 5 billion social media users worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are plentiful — increased brand awareness, customer acquisition, access to direct customer feedback, and an opportunity […]
Airports are facing growing pressure to step up their passenger experience game as travellers, accustomed to the personalised and efficient services that ecommerce companies offer, have high expectations. A 2022 Salesforce survey of over 16,000 consumers revealed that 88% believe […]
Imagine being able to manage your air travel arrangements — booking your flight, reserving a parking spot, and even pre-ordering your favourite meal — all through a single platform. Everything is set for your arrival at the airport, and your […]
As technology advances, so do customer expectations — 73% of customers expect better personalisation as a result of these innovations. Personalised interactions are a vital part of experience-first ecommerce because they meet these heightened customer expectations and enhance customer satisfaction, […]
Smartphones are everywhere, and businesses can’t ignore the need to provide customers with a digital experience that’s optimised for mobile. This is especially true for ecommerce—in early 2024, smartphones accounted for about 77% of global retail site traffic, driving two-thirds […]
Picture this: you’re planning a trip and stumble upon a video that walks you through an airport’s amenities — the serene lounges, diverse dining options, and retail outlets across terminals. You can see multiple restaurants to choose from as you […]