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The European Union’s General Data Protection Regulation (GDPR) was enforced in May 2018 — (January 2020 for the UK GDPR) — and while consumers dealt with an influx of GDPR opt-in emails, businesses weathered a frenzy of preparation and concern. […]
The digital revolution is reshaping industries all over the world, and airports are no exception. Digital airport solutions can revolutionise airport operations with automated processes and tools. They simplify and speed up processes like check-in and baggage handling, reducing waiting […]
The pace of technological change is indisputably accelerating, revolutionizing industries across the globe. One such industry, the aviation sector, has been propelled into the digital era with astounding velocity. The scale of this revolution is of such magnitude that it […]
While the COVID-19 pandemic was a wake-up call for many businesses to step up how they build and maintain customer relationships it has also sped up the adoption of digital technologies by several years. In line with this, we’ve seen […]
CRM may have been one of the first types of sales and marketing technologies on the market, but in 2023, it will continue to be one of the largest software markets worldwide, worth an estimated $148.9 billion. Alongside its phenomenal […]
Today, when it comes to booking a trip, consumers have hundreds and thousands of offers to consider from a host of online travel agencies, airlines, hotel websites, car rental companies, and of course, airports. While choice is great for consumers, […]
Regional airports – it’s time to reimagine destination marketing in creative, customer-centric ways. The common perception is that your smaller airports only serve a limited number of destinations and that your operations might not be as sophisticated as those of […]
The best customers don’t just buy from you once. They come back time and time again, building lifetime value and boosting your airport’s revenue. It’s a much-quoted statistic that it costs five times more to win a new customer than […]
Ecommerce is rapidly becoming the primary mode of purchase, and by the end of this year, it’s predicted that one in every five retail sales will be made online. Whereas in the past, people would trek to the local high […]