Why email is still the most powerful marketing tool for airports and venues
Forget ‘old school’ – email is still your airport or venue’s smartest marketing strategy. Over the past decade, marketing has been dominated by social media. But if your airport or venue is relying on social media marketing alone, you’re building […]
Beyond the High Street: How Smart Cities Can Reinvent Retail
Blending digital discovery with physical experience to bring customers back to city centres. You’ve carved out a Saturday afternoon to shop for a dress for your sister’s summer wedding. It’s a rare window of child-free time, and you’re actually looking […]
Disconnected tech is costing airports revenue: Here’s how one company is fixing it
Modern airports are like orchestras with dozens of talented musicians but no conductor. From parking and Fast Track to lounges and retail, each service is managed by a different provider, often operating in isolation. The result? A digital mashup where […]
Spreading Holiday Joy: How Airports and Retailers Enhance the Festive Experience
With the holiday season upon us, airports and cruise ports are buzzing with passengers eager to reunite with loved ones, explore new destinations, and indulge in festive getaways. Amid busy travel schedules, Christmas shopping becomes a top priority for passengers […]
Passwordless Systems: A Smart Choice for Your Business
In today’s digital landscape, securing sensitive information is more crucial than ever as organisations contend with advanced cyber threats. High-profile data breaches have cast a harsh light on traditional password-based authentication methods, exposing their vulnerabilities and the frustrations they often […]
Using Loyalty to Drive Non-Aero Revenue
In an era of declining aviation profits and changing consumer behaviours, non-aeronautical revenue has become the lifeblood of airport growth and profitability. Airports are shifting their focus from traditional aviation activities to alternative revenue streams, transforming into destinations passengers can […]
How to Boost Your Venue’s Ecommerce Marketing with Social Media
With more than 5 billion social media users worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are plentiful — increased brand awareness, customer acquisition, access to direct customer feedback, and an opportunity […]
How to Give Passengers What They Want Using Ecommerce Tools
Airports are facing growing pressure to step up their passenger experience game as travellers, accustomed to the personalised and efficient services that ecommerce companies offer, have high expectations. A 2022 Salesforce survey of over 16,000 consumers revealed that 88% believe […]
