3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Airport Ecommerce Knowledgebase Used by Over 200 Airports Worldwide
Rezcomm’s FREE Ecommerce Goldmine is a complete resource for airport professionals. It contains information on boosting revenue, engaging customers and building passenger loyalty. It helps airports to identify missed opportunities, and to keep ahead of important trends in marketing, technology […]
Principles of Ecommerce
“The word is convenience – the word is anywhere, anytime, however the consumer wants it.” Colgate-Palmolive Ecommerce is rapidly becoming the primary mode of purchase. Consumer behaviours and expectations are constantly evolving, and new business models and technologies mean an […]
Ecommerce Websites that Drive Conversion
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
Upsell & Cross-Sell – Ecommerce Principles for Airports
Upselling is a strategy for promoting ancillary products and services, upgrades, extras, a little slice of luxury. An airport that offers a valet service to a customer using its long-stay car park is upselling, so is a hotel that gives […]
Overcoming Ecommerce’s Biggest Challenge: Fragmentation
The 2018 Harvard Business Review opened with the gloomy prediction that, “No industry is failing faster than retail.” It’s true that the disruption caused by ecommerce has seen some of the world’s longest-standing retailers driven into bankruptcy; at last count, […]
Living in the micro-moment
The four steps companies must take to drive value from micro-moments Since Google first introduced them to the world, micro-moments have caused quite a stir in marketing circles. The concept is simple, but significant. Micro-moments are the ‘intent-rich’ moments when […]
New Platform Feature: Simple and Intuitive Checkout
When it comes to attention to detail, Rezcomm has it in spades. In fact, walking through a demonstration of Rezcomm’s new omnichannel ecommerce Shop platform you might be impressed by the confidence it instils during the booking process. Every stage […]
10 Parking Ecommerce UX Features that Create User Flow
More and more of our daily business takes place online. When it comes to retail e-commerce transactions, 2017 saw sales worldwide of $2290 billion US, expected to grow 20% to $2774 billion in 2018. This represents a consistent trend with […]
Rezcomm announce new ground-breaking parking and e-commerce platform will go live January 2019
Marc Ive, CEO at Rezcomm, says: We understand the importance tech decisions have on the success of an airport’s non-aeronautical revenue. That’s why we created a unique omnichannel e-commerce platform in Rezcomm Shop that combines e-commerce, analytics and digital engagement […]
The 6 Best Email Marketing Tools for your E-Commerce Business
In 2017, 269 billion emails were sent and received every day. That’s an incredible amount of emails. Some of these were no doubt sent by your venue, to your customers, because, after all, email is still the most effective marketing […]
5 Key Ways to Diversify Your Airport’s Ecommerce Store
Retail and e-commerce go hand in hand in today’s market. Global retail e-commerce sales grew 24.8% to $2.304 trillion in 2017, representing 10.2% (up from 8.6% in 2016) of total retail sales worldwide, according to eMarketer. Mobile was a key […]
E-Commerce Email Marketing 101: Must-Have Emails for Airports
Each year in marketing brings new trends and technologies but one thing remains constant: Email is still the most effective form of marketing across sectors. Average ROI in the US is $38 for every $1 invested, whilst 18% of top […]
25 Tips From the Parking E-Commerce Experts
E-commerce has transformed the way people shop. Worldwide retail e-commerce sales in 2017 accounted for $2.3 trillion U.S. and Statista predicts growth will continue, reaching $2.8 trillion in 2018 and almost $4.9 trillion by 2021. And digital payments are becoming […]
