Principles of Ecommerce
“The word is convenience – the word is anywhere, anytime, however the consumer wants it.” Colgate-Palmolive Ecommerce is rapidly becoming the primary mode of purchase. Consumer behaviours and expectations are constantly evolving, and new business models and technologies mean an […]
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The airport touchless technology revenue opportunity
Today, airports can no longer rely on aeronautical revenue from airline charges and terminal rentals to survive. Despite passenger numbers starting to increase post-pandemic, airports still have a long road to recovery and need to explore other ways to generate […]
Best practice in implementing a contactless airport passenger journey
The contactless experience. It’s what passengers are demanding and what airports strive for, but ensuring it is implemented successfully is paramount. Here we’ll share our best practice contactless airport tips to help ensure you get the most from your investment. […]
The Benefits of Seamless Airport Technology
Airports have always been busy places, with operators under significant pressure to manage the flow of the hundreds and thousands of passengers passing through each day. Before the COVID-19 pandemic, many operators had begun implementing new technologies to make the […]
How to create a positive passenger experience at the airport
Airports around the world are leading the way with a positive passenger experiences during and post pandemic. If there’s one thing an airport can’t survive without, it’s passengers. So when the COVID-19 pandemic struck and passengers were confined to their […]
How airports diversify F&B and retail offerings to accommodate the post-pandemic traveller
As passengers return to the airport post-pandemic, it’s clear that what they want from their airport experience is very different from what they had before. The COVID-19 pandemic has influenced change in the way people live their lives. We’ve also […]
How Airport Digital Transformation Improves Passenger Satisfaction, Efficiency and Revenues
Considering how to digitise your airport? You’re not alone. Post-pandemic, there is a huge appetite for airport digital transformations, and with so many benefits to both airports and passengers, it’s not hard to see why. For airports, digital transformation is all […]
Solving airport digital transformation challenges
Digital transformations enable airports to revolutionise their operations with automated processes and tools. However, as with any change, airports will face challenges throughout the digital transformation process, ranging from people-centric issues to financial limitations and everything in between. Here we […]
Which technologies are disrupting the airport industry in the post-crisis recovery
Over the last couple of years, we have experienced a surge in design advancements and disruptive technologies in airports as the industry attempts to overcome the various challenges brought by the pandemic. With changing consumer behaviours and economic constraints, airports […]
How airport innovation teams secure stakeholder buy-in and funding for digital projects
There’s no denying that the last two years have been extremely difficult for the airport industry, particularly innovation teams. But as we get to grips with the world’s new reality during this recovery period, it’s promising to hear that innovation […]
Upsell & Cross-Sell – Ecommerce Principles for Airports
Is your airport making the most of its upselling and cross-selling opportunities? These tried-and-tested techniques have long been used in the retail industry to drive additional revenue, and when implemented correctly, they can do precisely the same for your airport. […]
10 Parking Ecommerce UX Features that Create User Flow
Over the past decade, the retail landscape has changed dramatically, with a shift in consumer behaviour towards online shopping. In 2021, retail ecommerce sales were an estimated $4.9 trillion US dollars worldwide. Over the next four years, it is predicted […]
5 Key Ways to Diversify Your Airport’s Ecommerce Store
In 2019, 4.5 billion passengers took 42 million flights worldwide, and analysts forecast over 4.72 billion passengers for 2020. But, unfortunately, no one could predict what would happen next. Flights were grounded, passengers were in lockdown, and the COVID-19 pandemic […]
25 Tips From the Parking E-Commerce Experts
Ecommerce has transformed the way we shop. In 2020, over 2 billion people purchased goods or services online, and sales surpassed 4.2 trillion US dollars worldwide. The global pandemic also led to the high uptake of contactless transactions, which is […]
Social media for ecommerce marketing
With more than 4 billion people using social media worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are obvious – increased exposure, brand awareness, access to direct customer feedback and an opportunity […]
3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Airport Ecommerce Knowledgebase Used by Over 200 Airports Worldwide
Rezcomm’s FREE Ecommerce Goldmine is a complete resource for airport professionals. It contains information on boosting revenue, engaging customers and building passenger loyalty. It helps airports to identify missed opportunities, and to keep ahead of important trends in marketing, technology […]
Ecommerce Websites that Drive Conversion
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
