As passengers return to the airport post-pandemic, it’s clear that what they want from their airport experience is very different from what they had before. The COVID-19 pandemic has influenced change in the way people live their lives. We’ve also […]
There has never been a more critical time to develop your airport ecommerce strategy. While you may be breathing a sigh of relief that your airport has made it through the pandemic’s violent turbulence, it’s unlikely to have come out […]
Considering how to digitise your airport? You’re not alone. Post-pandemic, there is a huge appetite for airport digital transformations, and with so many benefits to both airports and passengers, it’s not hard to see why. For airports, digital transformation is all […]
Digital transformations enable airports to revolutionise their operations with automated processes and tools. However, as with any change, airports will face challenges throughout the digital transformation process, ranging from people-centric issues to financial limitations and everything in between. Here we […]
Over the last couple of years, we have experienced a surge in design advancements and disruptive technologies in airports as the industry attempts to overcome the various challenges brought by the pandemic. With changing consumer behaviours and economic constraints, airports […]
There’s no denying that the last two years have been extremely difficult for the airport industry, particularly innovation teams. But as we get to grips with the world’s new reality during this recovery period, it’s promising to hear that innovation […]
Is your airport making the most of its upselling and cross-selling opportunities? These tried-and-tested techniques have long been used in the retail industry to drive additional revenue, and when implemented correctly, they can do precisely the same for your airport. […]
Over the past decade, the retail landscape has changed dramatically, with a shift in consumer behaviour towards online shopping. In 2021, retail ecommerce sales were an estimated $4.9 trillion US dollars worldwide. Over the next four years, it is predicted […]
In 2019, 4.5 billion passengers took 42 million flights worldwide, and analysts forecast over 4.72 billion passengers for 2020. But, unfortunately, no one could predict what would happen next. Flights were grounded, passengers were in lockdown, and the COVID-19 pandemic […]
Ecommerce has transformed the way we shop. In 2020, over 2 billion people purchased goods or services online, and sales surpassed 4.2 trillion US dollars worldwide. The global pandemic also led to the high uptake of contactless transactions, which is […]
With more than 4 billion people using social media worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are obvious – increased exposure, brand awareness, access to direct customer feedback and an opportunity […]
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Rezcomm’s FREE Ecommerce Goldmine is a complete resource for airport professionals. It contains information on boosting revenue, engaging customers and building passenger loyalty. It helps airports to identify missed opportunities, and to keep ahead of important trends in marketing, technology […]
“The word is convenience – the word is anywhere, anytime, however the consumer wants it.” Colgate-Palmolive Ecommerce is rapidly becoming the primary mode of purchase. Consumer behaviours and expectations are constantly evolving, and new business models and technologies mean an […]
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
The 2018 Harvard Business Review opened with the gloomy prediction that, “No industry is failing faster than retail.” It’s true that the disruption caused by ecommerce has seen some of the world’s longest-standing retailers driven into bankruptcy; at last count, […]
The four steps companies must take to drive value from micro-moments Since Google first introduced them to the world, micro-moments have caused quite a stir in marketing circles. The concept is simple, but significant. Micro-moments are the ‘intent-rich’ moments when […]
When it comes to attention to detail, Rezcomm has it in spades. In fact, walking through a demonstration of Rezcomm’s new omnichannel ecommerce Shop platform you might be impressed by the confidence it instils during the booking process. Every stage […]