Destination Marketing for Airports: Tips, Trends and Content Ideas
2020 was a challenging year for the travel and tourism industry. With countries in lockdown, flights grounded worldwide, and 120 million jobs at risk due to the COVID-19 pandemic, airport marketers knew they’d have a big job on their hands […]
Social Media for E-Commerce Marketing
With more than 4 billion people using social media worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are obvious – increased exposure, brand awareness, access to direct customer feedback and an opportunity […]
CRM vs Marketing Automation Software: What Do I Really Need For My Airport?
For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]
3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Airports get Creative for Christmas
The festive season is a time when many people travel to be with family and friends. In the US, airport footfall hit record highs over the 2018 holiday season, with around 41 million passengers travelling through security screening checkpoints between […]
Email Trends for Parking Companies
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
The Anatomy of a Perfect B2B Christmas Email Campaign
In recent years, the marketplace has changed almost beyond recognition for both B2C and B2B interactions. Machine learning and advanced analytics provide airports with unprecedented amounts of data, allowing them to predict sales. A modern, digitally savvy customer demands sophisticated […]
20 Finishing Touches for Successful Black Friday Campaigns
Black Friday – Cyber Monday is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. In our previous blog we shared ideas to help with creating and promoting Black Friday deals. Many […]
3 Creative Omnichannel Christmas Campaigns
Holiday season deals are a great way to create visibility for your airport brand. Thanks to travel companies embracing the festive spirit and offering their own Black Friday and Cyber Monday deals, many customers are already thinking ahead to Christmas, […]
Marketing to Gen Z and Millennials
Millennials have received the lion’s share of marketing attention in recent years, and rightly so. In the U.S. the millennial generation, those born between 1980 and 2000, represented the biggest demographic in history. In 2017, there were 92 million millennials […]
Planning Ahead – A Guide for Airport Marketers
Seasonal buying peaks and events present opportunities across industries. For Travel brands, it has always been essential to plan ahead, and as consumers gain more control over their own holiday research and booking thanks to the Internet, this is now […]
How RCA is Using Email Marketing to Engage Parking Customers with Travel – Webinar Roundup
Email is still the top-performing channel for marketing engagement and conversion. It’s the biggest driver of customer acquisition and retention across industries, and it has the highest return, bringing $38 for every $1 spent. It’s no surprise then that 2017 […]
Off-Season Marketing Ideas to Drive Engagement
The travel industry traditionally works on a seasonal basis. Bookings peak at the start of the year when customers are planning a summer break. However, the autonomy afforded by the Internet has created a more disparate booking pattern, with flights, […]
Southend Airport: Partnering with Tourist Organisations to Add Customer-Driven Value to Destination Marketing
The experience economy has surged to the forefront across industries. A staggering 2.5 quintillion gigabytes of data are created every day, and this has reshaped the marketplace. The ‘always on’ digital universe makes for unremittingly high consumer expectations when it […]
Using Email Marketing To Grow Revenue
Email is a huge part of any marketing strategy. From product announcements and recommendations to special offers and customer engagement, retailers are successfully engaging email to drive sales. And when it comes to purchases made as a result of receiving […]
Optimised Airport Landing Pages and the Importance of Social Clicks
A landing page is any web page that a consumer can arrive at when they click through to your airport website. In the world of marketing, it’s usually a stand-alone page, distinct from your homepage or any other product page, […]
Don’t Panic About PECR
Email and online marketing is a diverse and ever-changing animal. It’s obvious that the Internet has completely transformed the way that people shop, the relationships businesses have with their customers and the volume and complexity of data that those businesses […]
One small step for airport marketers, one giant leap for passenger engagement
Rezcomm launches most significant marketing revision to date Rezcomm’s newest update embraces marketing best practice and makes it easier than ever to create beautifully formatted, dynamic, responsive email. The much-anticipated Email Drag+Drop Editor is now live! Whether or not you […]
Set Your Airport Apart Using Sporting Events
Airports are increasingly ramping up their engagement in major sporting events in order to boost their competitive advantage, position themselves as the preferred travel gateway, and avoid passenger leakage to nearby airports. Sponsorship is a common avenue. In the States, […]
Harnessing the Power of ‘Word of Mouth’
Marketing surveys consistently return statistics that show word of mouth is the most important marketing tool, being most used and most effective. According to Nielsen, 92% of people trust recommendations from friends and family over any form of advertising. In […]
3 Parking Marketing Predictions To Watch
The marketer’s role in retail has changed dramatically in the last two years. A new generation of digital consumer has required an ever-deepening integration of personalisation into the core customer experience, and it has become necessary for marketers to repeatedly […]
Winning the Digital Marketing RACE
According to digital marketing experts, 45% of businesses have no defined digital marketing strategy. These companies may be visible online and engage their customer base, but are missing opportunities to broaden their reach, influence and optimise their channels. This becomes […]
Challenges in Delivering Great Omnichannel Experiences
The more technology advances, the more it becomes integrated into daily life. Even as you read this blog, it’s likely that you have more than one internet-connected device within arm’s reach. As innovation deepens, the lines between what we do […]
6 Tips to Supercharge Your Marketing During Peak Times
The travel industry is a firmly established online market with two well-documented peak times each year. The winter holiday season is now over and customers traditionally begin looking towards their summer getaway in January. But 2019 is turning out to […]
The Ultimate Guide to Targeted Ad Campaigns for Airports and Destination Marketers
Social media advertising is paid content on a social network such as Facebook, YouTube, Twitter and Instagram. From one-off ‘boosts’ to full-scale budgeted campaigns, the possibilities are vast. But with many aspects of social media completely free of charge, what […]
5 Ways to make your next Email mobile-friendly in minutes
Travel is one of the world’s largest industries, contributing over 7.6 trillion U.S. dollars to the global economy. In 2016, around 1.2 million people travelled internationally, and revenue from global tourism reached $1.6 trillion. The size of this potential market […]
How to maximise direct booking & fend off aggregators & offsite competitors using PPC
Paid search has become an absolute necessity for airport parking providers – both official and otherwise. Hitwise UK indicates that over 60% of clicks for airport parking search queries are on paid search listings. Accordingly, if you offer airport parking […]
Top Tips For Successful Seasonal Airport Ecommerce Emails
When it comes to seasonal online sales, the Travel market adheres to fairly predictable trends with the same peak times each year. This pattern is important, because it allows you to plan your airport’s email marketing strategy to make sure […]
How to improve your airport’s email marketing strategy
Email marketing remains the primary driver of customer acquisition and retention for airports and across associated industries. Despite the image-centric glitz and popularity of social platforms like Instagram, Facebook and Twitter, 81% of SMBs still use email as their primary […]
The Best Time to Send Emails (Based on Airport Industry Study Results)
Email marketing is as relevant as ever for business in 2019. It is still considered the top-performing channel when compared with social media marketing, search engine optimisation and offline marketing (Econsultancy, 2018), and when it comes to generating leads, it […]
How to Write Marketing Emails Your Airport Customers Will Love
The Internet has become the go-to place for information of any kind. The importance of digital branding is at an all-time high. As shopping increasingly moves online, Statista predicts that e-commerce will reach a share of 18% of all retail […]
How can retention marketing help your parking company?
Research published in 2014 by the British Parking Association showed parking to be a thriving industry in the UK, comprising an estimated 11 million public parking spaces, 542 private car parks and 3886 local authority car parks managed by ATA […]
