Marketing Archives - Rezcomm

5 Ways for Regional Airports to Master Destination Marketing

Regional airports – it’s time to reimagine destination marketing in creative, customer-centric ways. The common perception is that your smaller airports only serve a limited number of destinations and that your operations might not be as sophisticated as those of […]

How can travel marketing and flight search support passenger loyalty?

The best customers don’t just buy from you once. They come back time and time again, building lifetime value and boosting your airport’s revenue. It’s a much-quoted statistic that it costs five times more to win a new customer than […]

Marketing to Gen Z and Millennials

Millennials have received the lion’s share of marketing attention in recent years, and rightly so. In the UK and the US, the millennial generation (those born between 1981 and 1986) represent one of the biggest demographics in history. In 2020, […]

How to choose a landing page builder for airports

Considering making landing pages part of your airport’s content marketing strategy? It’s a wise move to make. Building landing pages will help your airport increase traffic, boost brand awareness and drive those all-important conversions. But how does your busy airport […]

SMS: More Than Just Text Messaging

Today customers demand seamless digital experiences, relevant messaging and smooth delivery. While email marketing and social media are both crucial to brand awareness and engagement, you could be missing a trick if you’re not using an SMS sending service provider […]

Why your airport needs to send more than just marketing emails

Are you acing your airport marketing? Give yourself a big pat on the back! Marketing is integral to your business and no easy feat, so if you’re killing it with regular email communications, driving traffic to your airport website and […]

8 Off-Season Marketing Ideas for Airports

Are you looking for off-season marketing ideas for your airport? We like your thinking. While many businesses give up marketing in the off-season through fear they’re shouting into the abyss, for airports, the off-season is a fantastic time to engage […]

How to ace your Airport Christmas Email Campaigns

Thinking of winding down as the end of the year approaches? Think again! As we cruise into the Christmas period, it’s the perfect time to ramp up your airport’s marketing efforts and capitalise on customers’ willingness to spend a little […]

Top Tips for Successful Seasonal Airport Ecommerce Emails

When it comes to seasonal online sales, the travel market adheres to fairly predictable trends with the same peak times each year. This pattern is important because it enables you to plan your airport’s email marketing strategy to make sure […]

Creating memorable and personalised passenger experiences with a limited budget

In an increasingly competitive market, airports must focus on improving the passenger experience. Why? Because, with similar flight prices and destinations available across multiple airports, not to mention competing offers from OTAs and airlines, it’s often down to personalised passenger […]

5 ideas to make the most of last-minute travel bookings

Thanks to increased mobile usage and changing consumer behaviours following the COVID-19 pandemic, last-minute travel bookings are on the rise. According to Hotwire, Millennials are fueling the surge in last-minute, quick getaways, with 84% claiming to have booked a trip […]

6 Creative Airport Destination Marketing Campaigns

Despite the COVID winter wave, there are clear indications that consumer confidence in travel is returning for 2022. More than half (57%) of British adults are planning an overseas holiday in the next 12 months – a 46% rise on […]

Marketing airport destinations with effective communications

“Where can I travel to?” is the question on consumers’ lips. Now people are adjusting to the new normal, getting vaccinated and regaining their appetite for international travel, the competition to win their custom is on. And thanks to ecommerce […]

Destination Marketing for Airports: Tips, Trends and Content Ideas

2020 was a challenging year for the travel and tourism industry. With countries in lockdown, flights grounded worldwide, and 120 million jobs at risk due to the COVID-19 pandemic, airport marketers knew they’d have a big job on their hands […]

Why Your Airport Should Be Utilising PPC Marketing

While we don’t expect to see travel spending returning to pre-pandemic levels until at least 2024, the good news is that 7 out of 10 travellers worldwide plan to spend more on travel in 2022 than in the past five […]

Social media for ecommerce marketing

With more than 4 billion people using social media worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are obvious – increased exposure, brand awareness, access to direct customer feedback and an opportunity […]

CRM vs Marketing Automation Software: What Do I Really Need For My Airport?

For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]

3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports

In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]

Email Trends for Parking Companies

As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]

The Anatomy of a Perfect B2B Christmas Email Campaign

In recent years, the marketplace has changed almost beyond recognition for both B2C and B2B interactions. Machine learning and advanced analytics provide airports with unprecedented amounts of data, allowing them to predict sales. A modern, digitally savvy customer demands sophisticated […]

Principles of Email Marketing

Email marketing is an incredibly effective and accessible way of engaging customers and driving sales for any business. It has the strongest ROI of any marketing channel, returning $32 for every $1 invested. And it has an incredible reach, with […]

3 Creative Omnichannel Christmas Campaigns

Holiday season deals are a great way to create visibility for your airport brand. Thanks to travel companies embracing the festive spirit and offering their own Black Friday and Cyber Monday deals, many customers are already thinking ahead to Christmas, […]

Planning Ahead – A Guide for Airport Marketers

Seasonal buying peaks and events present opportunities across industries. For Travel brands, it has always been essential to plan ahead, and as consumers gain more control over their own holiday research and booking thanks to the Internet, this is now […]

How RCA is Using Email Marketing to Engage Parking Customers with Travel – Webinar Roundup

Email is still the top-performing channel for marketing engagement and conversion. It’s the biggest driver of customer acquisition and retention across industries, and it has the highest return, bringing $38 for every $1 spent. It’s no surprise then that 2017 […]

Southend Airport: Partnering with Tourist Organisations to Add Customer-Driven Value to Destination Marketing

The experience economy has surged to the forefront across industries. A staggering 2.5 quintillion gigabytes of data are created every day, and this has reshaped the marketplace. The ‘always on’ digital universe makes for unremittingly high consumer expectations when it […]