20 Tips to Run Successful Black Friday Campaigns
The Black Friday to Cyber Monday weekend is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. What started in the US has become big business worldwide—globally, Black Friday online sales grew […]
How to Minimise Pain Points at the Airport for a Stress-Free Journey
Airports and air travel can often feel like labyrinths of stress and inconvenience for passengers. A multitude of challenges can arise from the moment they leave their homes until they board their flights. Whether it’s navigating through traffic congestion en […]
Email Marketing Principles for Airports
Email marketing is an incredibly effective and accessible way of engaging customers and driving sales for any business. It has the strongest ROI of any marketing channel, returning $40 for every $1 invested. And it has an incredible reach, with […]
Destination Marketing for Airports: Tips, Trends and Content Ideas
The tourism industry is incredibly competitive, and following the pandemic with losses in the region of $1.2Trillon, you could say that it’s more competitive than ever before. With airports, booking sites and online travel agencies alike keen to capitalise on […]
Aligning Your Messaging with Customer Needs
Brand messaging is the term used to describe any communication through which a customer relates to a brand. It plays a pivotal role in influencing consumer buying decisions by motivating, inspiring, informing, and incentivizing them. In today’s expanding airport landscape, […]
Conversion Optimisation Tips for Your Travel Booking Journey
Today, when it comes to booking a trip, consumers have hundreds and thousands of offers to consider from a host of online travel agencies, airlines, hotel websites, car rental companies, and of course, airports. While choice is great for consumers, […]
5 Ways for Regional Airports to Master Destination Marketing
Regional airports – it’s time to reimagine destination marketing in creative, customer-centric ways. The common perception is that your smaller airports only serve a limited number of destinations and that your operations might not be as sophisticated as those of […]
