How to improve your airport’s email marketing strategy
Email marketing remains one of the most powerful and cost-effective ways airports can connect with passengers. In fact, email is 40 times more effective at acquiring new customers than social media. Combine this with research showing that 81% of businesses […]
Why email is still the most powerful marketing tool for airports and venues
Forget ‘old school’ – email is still your airport or venue’s smartest marketing strategy. Over the past decade, marketing has been dominated by social media. But if your airport or venue is relying on social media marketing alone, you’re building […]
5 Ways to make your next Email mobile-friendly in minutes
We hate to break it to you, but your customers aren’t sitting at desktops, poised to thoughtfully read your email and make a purchase. Maybe 15 years ago… but not today. These days, they’re browsing on smartphones while queueing for […]
Why leading travel brands are moving to Passwordless Login and what it means for the industry
Let’s be honest…passwords have become a daily hassle. We’re expected to create complex combinations, including uppercase, lowercase, symbols and numbers. Avoid reusing them. Remember them all. And even then, static passwords remain one of the weakest links in digital security […]
Airport Digital Marketing in 2025: Winning the RACE for revenue & loyalty
Imagine setting off on a road trip with no map, no destination, and no way to track your progress. Sure, you’re moving, but are you getting anywhere worthwhile? That’s the reality for 47% of businesses today. Despite actively running digital […]
Challenges in Delivering Great Omnichannel Experiences
Picture this… A customer books parking through your airport app a week before travel. Two days later, they receive a personalised email offering a lounge upgrade based on their flight time. On arrival, they check in at a self-service kiosk […]
Disconnected tech is costing airports revenue: Here’s how one company is fixing it
Modern airports are like orchestras with dozens of talented musicians but no conductor. From parking and Fast Track to lounges and retail, each service is managed by a different provider, often operating in isolation. The result? A digital mashup where […]
Maximising Revenue Management
Ageing infrastructure, fierce competition, and rapidly evolving passenger expectations are creating unprecedented challenges for airports worldwide. Under immense pressure to drive revenue, streamline operations, and deliver an elevated passenger experience, airport executives face complex decisions that demand innovative solutions. Maximising […]
