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Christmas Markets are back! Yes, after a quiet couple of years, thanks to the COVID-19 pandemic, it’s looking like all of the popular European Christmas Markets are back with a bang for 2022. And with travellers keen to make up […]
Are you looking for off-season marketing ideas for your airport? We like your thinking. While many businesses give up marketing in the off-season through fear they’re shouting into the abyss, for airports, the off-season is a fantastic time to engage […]
Thinking of winding down as the end of the year approaches? Think again! As we cruise into the Christmas period, it’s the perfect time to ramp up your airport’s marketing efforts and capitalise on customers’ willingness to spend a little […]
When it comes to seasonal online sales, the travel market adheres to fairly predictable trends with the same peak times each year. This pattern is important because it enables you to plan your airport’s email marketing strategy to make sure […]
Black Friday is an annual milestone in the retail calendar. It falls the day after American Thanksgiving, celebrated on the fourth Thursday in November, and marks the start of the holiday shopping season. This year, Black Friday falls on 25th […]
In an increasingly competitive market, airports must focus on improving the passenger experience. Why? Because, with similar flight prices and destinations available across multiple airports, not to mention competing offers from OTAs and airlines, it’s often down to personalised passenger […]
Thanks to increased mobile usage and changing consumer behaviours following the COVID-19 pandemic, last-minute travel bookings are on the rise. According to Hotwire, Millennials are fueling the surge in last-minute, quick getaways, with 84% claiming to have booked a trip […]
Despite the COVID winter wave, there are clear indications that consumer confidence in travel is returning for 2022. More than half (57%) of British adults are planning an overseas holiday in the next 12 months – a 46% rise on […]
Why use multiple platforms when you can use just one? The Rezcomm online marketplace is built to support your airport in connecting with customers, building trust and unlocking revenue; while providing a smooth customer experience with zero turbulence. We […]
“Where can I travel to?” is the question on consumers’ lips. Now people are adjusting to the new normal, getting vaccinated and regaining their appetite for international travel, the competition to win their custom is on. And thanks to ecommerce […]
2020 was a challenging year for the travel and tourism industry. With countries in lockdown, flights grounded worldwide, and 120 million jobs at risk due to the COVID-19 pandemic, airport marketers knew they’d have a big job on their hands […]
In the age of ecommerce, customer relationship management (CRM) is big business. So much so, that CRM software is now the biggest software market globally and is expected to reach more than $80 billion in revenues by 2025. This growth […]
With more than 4 billion people using social media worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are obvious – increased exposure, brand awareness, access to direct customer feedback and an opportunity […]
For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
The festive season is a time when many people travel to be with family and friends. In the US, airport footfall hit record highs over the 2018 holiday season, with around 41 million passengers travelling through security screening checkpoints between […]
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
In recent years, the marketplace has changed almost beyond recognition for both B2C and B2B interactions. Machine learning and advanced analytics provide airports with unprecedented amounts of data, allowing them to predict sales. A modern, digitally savvy customer demands sophisticated […]
Email marketing is an incredibly effective and accessible way of engaging customers and driving sales for any business. It has the strongest ROI of any marketing channel, returning $32 for every $1 invested. And it has an incredible reach, with […]
Black Friday – Cyber Monday is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. In our previous blog we shared ideas to help with creating and promoting Black Friday deals. Many […]
Holiday season deals are a great way to create visibility for your airport brand. Thanks to travel companies embracing the festive spirit and offering their own Black Friday and Cyber Monday deals, many customers are already thinking ahead to Christmas, […]
Millennials have received the lion’s share of marketing attention in recent years, and rightly so. In the U.S. the millennial generation, those born between 1980 and 2000, represented the biggest demographic in history. In 2017, there were 92 million millennials […]
Seasonal buying peaks and events present opportunities across industries. For Travel brands, it has always been essential to plan ahead, and as consumers gain more control over their own holiday research and booking thanks to the Internet, this is now […]
Email is still the top-performing channel for marketing engagement and conversion. It’s the biggest driver of customer acquisition and retention across industries, and it has the highest return, bringing $38 for every $1 spent. It’s no surprise then that 2017 […]
The experience economy has surged to the forefront across industries. A staggering 2.5 quintillion gigabytes of data are created every day, and this has reshaped the marketplace. The ‘always on’ digital universe makes for unremittingly high consumer expectations when it […]
Email is a huge part of any marketing strategy. From product announcements and recommendations to special offers and customer engagement, retailers are successfully engaging email to drive sales. And when it comes to purchases made as a result of receiving […]
A landing page is any web page that a consumer can arrive at when they click through to your airport website. In the world of marketing, it’s usually a stand-alone page, distinct from your homepage or any other product page, […]
Email and online marketing is a diverse and ever-changing animal. It’s obvious that the Internet has completely transformed the way that people shop, the relationships businesses have with their customers and the volume and complexity of data that those businesses […]