Since passing its milestone of 1m customers in a year in 2003 the number of passengers using Southampton Airport has remained strong and currently stands at around 1.8m. In 2008 it nearly doubled the size of its check-in and baggage facilities following an investment of over £3m. The following year it was named the European winner of the ACI Airport People Award for the second year in a row. With an increasing demand for regional air travel the airport is currently entering the second phase of a 25 year masterplan, which was revealed in 2006.
Rezcomm began working with Southampton Airport in 2015, providing parking, travel and CRM solutions that will help support its vision for the future as its passenger numbers continue to grow. Our parking and travel booking services have been seamlessly integrated into the airport's website creating a one stop shop for all its customers' requirements, allowing them to manage their entire trip directly through the airport. Coupled with our CRM solution it has provided Southampton with a powerful way of generating new revenues, while providing the essential analytics for improving customer relations and creating more effective and targeted marketing campaigns. These benefits will help the airport to increase its revenue while gaining valuable customer insight and retail efficiency.
We have been really pleased with the results we have seen so far, our emails continually achieve results way above the industry standards. The system is really intuitive and easy to use meaning we can send out email communications really quickly and the ability to segment our data ensures we are able to effectively target our customers. The team at Rezcomm are a joy to work with, offer a high level of support and are always very quick to respond should we have any issues or queries. They are continually looking at ways the system can be improved and are always receptive to our ideas regarding new functionality.
Holly Harvey - Southampton Airport