Located in the heart of the West Midlands, Birmingham Airport (BHX) stands as the UK’s third-largest airport outside of London. With an impressive annual footfall of over 9.5 million passengers in 2022 and a vast network of 150+ global destinations, BHX is dedicated to delivering an exceptional customer experience while driving ancillary revenue. To achieve this, BHX partnered with Rezcomm, resulting in a remarkable transformation of their online services.
Recognizing the ever-competitive nature of the aviation industry, BHX understood the importance of staying ahead of the curve. To maintain their edge over regional counterparts, they embarked on a mission to elevate the customer experience and leverage data to boost ancillary sales. Birmingham Airport sought an ecommerce solution that seamlessly integrated with their existing systems while offering sophisticated features.
The successful collaboration between BHX and Rezcomm embodies the immense value of a comprehensive ecommerce solution. Through harnessing Rezcomm’s expertise, the airport witnessed a substantial improvement in customer experience and an expansion of their product portfolio. This collaboration has paved the way for a bright and progressive future in an ever-evolving market, ensuring that BHX continues to thrive in the fast-paced world of air travel.