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The best customers don’t just buy from you once — they come back time and time again, building lifetime value and boosting your airport’s revenue. Here are some statistics that prove it: A mere 5% increase in customer retention correlates […]
Fasten your seatbelts, put your tray tables in the upright position, and prepare to soar through the skies. After suffering from losses in the region of $1.2Trillon thanks to the COVID-19 pandemic, the tourism industry is bouncing back in a […]
When it comes to creating content for destination marketing, your approach can be as diverse as the destinations themselves. Effective content relies on tuning into what your customers seek from the destinations you promote and aligning this with the goals […]
That moment when a traveller is hit by the urge to explore new places is filled with possibilities. They have choices to explore and decisions to make — and it’s the perfect opportunity for airports to make their mark with […]
Remember the excitement you last felt when you discovered a new travel destination, one that perfectly aligned with your interests and dreams? This thrill, this anticipation, is at the heart of destination marketing to inspire potential travellers and ignite their […]
Thinking of winding down as the end of the year approaches? Think again. Statistics show that 56% of people start their Christmas shopping as early as October! As we cruise into the Christmas period, it’s the perfect time to ramp […]
The Black Friday to Cyber Monday weekend is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. What started in the US has become big business worldwide—globally, Black Friday online sales grew […]
Airports and air travel can often feel like labyrinths of stress and inconvenience for passengers. A multitude of challenges can arise from the moment they leave their homes until they board their flights. Whether it’s navigating through traffic congestion en […]
Email marketing is an incredibly effective and accessible way of engaging customers and driving sales for any business. It has the strongest ROI of any marketing channel, returning $40 for every $1 invested. And it has an incredible reach, with […]