About Sarah Marks The holiday season presents a golden opportunity for B2B marketers to connect with clients in a meaningful, festive way. While Christmas campaigns are often associated with B2C businesses, B2B marketers can adopt many of the same principles. Both B2B and […]
As the holiday season approaches, businesses have a prime opportunity to enhance customer engagement and boost brand loyalty. What was once considered a nice touch, seamless and personalised interactions are now the standard customers expect. Adopting an omnichannel approach is […]
With the holiday season upon us, airports and cruise ports are buzzing with passengers eager to reunite with loved ones, explore new destinations, and indulge in festive getaways. Amid busy travel schedules, Christmas shopping becomes a top priority for passengers […]
The Internet is the undisputed go-to place to find information and, over the years, shopping has also increasingly been moving online. Statista predicts that ecommerce will reach a share of 38.1% of all retail sales in the UK by the […]
The global parking management market, valued at USD 5.38 billion in 2022, is projected to grow to USD 12.91 billion by 2032. As the market grows and technology evolves, smart parking apps and alternative transport such as Uber have disrupted […]
With more than 5 billion social media users worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are plentiful — increased brand awareness, customer acquisition, access to direct customer feedback, and an opportunity […]
Airports are facing growing pressure to step up their passenger experience game as travellers, accustomed to the personalised and efficient services that ecommerce companies offer, have high expectations. A 2022 Salesforce survey of over 16,000 consumers revealed that 88% believe […]
Imagine being able to manage your air travel arrangements — booking your flight, reserving a parking spot, and even pre-ordering your favourite meal — all through a single platform. Everything is set for your arrival at the airport, and your […]
