About Sarah Marks Ecommerce has transformed the way we shop. In 2020, over 2 billion people purchased goods or services online, and sales surpassed 4.2 trillion US dollars worldwide. The global pandemic also led to the high uptake of contactless transactions, which is […]
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
Brands across industries increasingly rely on social media to boost awareness, market products and services, and connect with customers. At the same time, social platforms offer a useful public forum for consumers who want their problems resolved. Unhappy customers no […]
Seasonal buying peaks and events present opportunities across industries. For Travel brands, it has always been essential to plan ahead, and as consumers gain more control over their own holiday research and booking thanks to the Internet, this is now […]
The travel industry traditionally works on a seasonal basis. Bookings peak at the start of the year when customers are planning a summer break. However, the autonomy afforded by the Internet has created a more disparate booking pattern, with flights, […]
