About Sarah Marks The travel industry traditionally works on a seasonal basis. Bookings peak at the start of the year when customers are planning a summer break. However, the autonomy afforded by the Internet has created a more disparate booking pattern, with flights, […]
Email is a huge part of any marketing strategy. From product announcements and recommendations to special offers and customer engagement, retailers are successfully engaging email to drive sales. And when it comes to purchases made as a result of receiving […]
A landing page is any web page that a consumer can arrive at when they click through to your airport website. In the world of marketing, it’s usually a stand-alone page, distinct from your homepage or any other product page, […]
‘Influencer’ and ‘advocate’ have been buzzwords in brand marketing for many years. Both terms refer to third parties who endorse products and build brand visibility and credibility, typically via social media channels. In 2016 influencers were the idols of the […]
The four steps companies must take to drive value from micro-moments Since Google first introduced them to the world, micro-moments have caused quite a stir in marketing circles. The concept is simple, but significant. Micro-moments are the ‘intent-rich’ moments when […]
Social media advertising is paid content on a social network such as Facebook, YouTube, Twitter and Instagram. From one-off ‘boosts’ to full-scale budgeted campaigns, the possibilities are vast. But with many aspects of social media completely free of charge, what […]
Paid search has become an absolute necessity for airport parking providers – both official and otherwise. Hitwise UK indicates that over 60% of clicks for airport parking search queries are on paid search listings. Accordingly, if you offer airport parking […]
Email marketing remains the primary driver of customer acquisition and retention for airports and across associated industries. Despite the image-centric glitz and popularity of social platforms like Instagram, Facebook and Twitter, 81% of SMBs still use email as their primary […]
