About Victoria Wallace Airports are increasingly ramping up their engagement in major sporting events in order to boost their competitive advantage, position themselves as the preferred travel gateway, and avoid passenger leakage to nearby airports. Sponsorship is a common avenue. In the States, […]
Marketing surveys consistently return statistics that show word of mouth is the most important marketing tool, being most used and most effective. According to Nielsen, 92% of people trust recommendations from friends and family over any form of advertising. In […]
The 2018 Harvard Business Review opened with the gloomy prediction that, “No industry is failing faster than retail.” It’s true that the disruption caused by ecommerce has seen some of the world’s longest-standing retailers driven into bankruptcy; at last count, […]
Email marketing is as relevant as ever for business in 2019. It is still considered the top-performing channel when compared with social media marketing, search engine optimisation and offline marketing (Econsultancy, 2018), and when it comes to generating leads, it […]
