The 2018 Harvard Business Review opened with the gloomy prediction that, “No industry is failing faster than retail.” It’s true that the disruption caused by ecommerce has seen some of the world’s longest-standing retailers driven into bankruptcy; at last count, […]
Email marketing is as relevant as ever for business in 2019. It is still considered the top-performing channel when compared with social media marketing, search engine optimisation and offline marketing (Econsultancy, 2018), and when it comes to generating leads, it […]