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Today, airports can no longer rely on aeronautical revenue from airline charges and terminal rentals to survive. Despite passenger numbers starting to increase post-pandemic, airports still have a long road to recovery and need to explore other ways to generate […]
Today, consumers are curious, demanding and impatient. They’re used to getting what they want when they want it, and as a result, the retail landscape is more customer-driven than ever before. Ecommerce has also had a massive influence on […]
Ecommerce has changed the face of shopping. Transactions have migrated towards online as consumers enjoy the 24/7 convenience of the internet, and by 2040 it’s estimated that ecommerce will account for 95% of all purchases. When we talk about ecommerce, […]
For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
The festive season is a time when many people travel to be with family and friends. In the US, airport footfall hit record highs over the 2018 holiday season, with around 41 million passengers travelling through security screening checkpoints between […]
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
When collaborating with third party services to drive revenues for your airport, branding is often something that gets overlooked. But ecommerce portals, booking platforms, social media and all the other online services that an airport might use are integral to […]
New figures published by Barclaycard show that experiences remain a top priority for UK consumers. Despite rising prices and inflationary pressures, consumer spending on travel in the UK went up by 3.3% in 2017. Meanwhile, Expedia found that 74% of […]