How to Give Passengers What They Want Using Ecommerce Tools
Airports are facing growing pressure to step up their passenger experience game as travellers, accustomed to the personalised and efficient services that ecommerce companies offer, have high expectations. A 2022 Salesforce survey of over 16,000 consumers revealed that 88% believe […]
Software That Scales with Your Airport: Rezcomm’s Development Principles
Old technology comes with limitations. It can be rigid and unforgiving to airports that need customisation. It can be bloated and have too many features for airports that don’t need all the bells and whistles. Tired of these limitations, Rezcomm […]
The airport touchless technology revenue opportunity
Today, airports can no longer rely on aeronautical revenue from airline charges and terminal rentals to survive. Despite passenger numbers starting to increase post-pandemic, airports still have a long road to recovery and need to explore other ways to generate […]
What to Look For When Evaluating Reservation Ecommerce Software
Ecommerce has changed the face of shopping. Transactions have migrated towards online as consumers enjoy the 24/7 convenience of the internet, and by 2040 it’s estimated that ecommerce will account for 95% of all purchases. When we talk about ecommerce, […]
CRM vs Marketing Automation Software: What Do I Really Need For My Airport?
For much of last year, airports remained empty. Figures from the House of Commons Committees showed an unprecedented reduction in air travel of 97% in 2020 due to COVID-19, with thousands of planes grounded and left parked on the tarmac. […]
3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Airports get Creative for Christmas
The festive season is a time when many people travel to be with family and friends. In the US, airport footfall hit record highs over the 2018 holiday season, with around 41 million passengers travelling through security screening checkpoints between […]
Email Trends for Parking Companies
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
