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The Adoption of Business Intelligence Solutions at Airports

16 May 2023
Marc Ive

As air travel continues to grow with passenger levels now at 84.9% of February 2019 levels, airports are facing increased pressure to provide exceptional services and streamline operations while keeping costs low. One way you can achieve this is through the adoption of Business Intelligence (BI) and AI solutions, to help you analyze data, gain insights, and make better decisions. In this article, we explore why airports should adopt BI, how it can improve infrastructure, drive digital services, and its impact on revenue management.

Why your airport should adopt Business Intelligence

Business Intelligence has transformed many industries, and airports can benefit from it too. By adopting BI, you can:

Improve data management: With data coming in from various sources, it can be challenging to consolidate and analyze it. BI solutions can help your airport manage and organize your data, allowing you to make informed decisions quickly, across all your teams.

Gain better insights: BI solutions allow airports to gain insights into operations, including passenger traffic, flight schedules, and resource allocation. With this information, you can optimize operations, identify bottlenecks, and reduce wait times.

Enhance customer experience: By understanding passenger behaviour, you can improve the customer experience. BI solutions can help analyze feedback, airport media interactions, and other data to identify areas for improvement.

Infrastructure improvements rely on Business Intelligence

Efficient infrastructure is vital for airports to ensure smooth operations. Business Intelligence solutions can play a significant role in improving infrastructure by optimizing resource allocation, monitoring equipment and infrastructure, and providing real-time monitoring of operations.

BI solutions can optimize resource allocation, including personnel, equipment, and facilities. These solutions can identify underutilized resources, reduce costs, and improve overall efficiency. BI solutions can also help airports monitor equipment and infrastructure to identify issues before they become critical. By providing real-time monitoring of operations, enabling airports to identify and resolve issues quickly. This proactive approach can prevent bottlenecks and increase passenger satisfaction.

Driving Digital Services with Big Data Analytics

In today’s digital age, we all agree that airports need to embrace technology to remain competitive, with 81% of airports planning to trial Business Intelligence technology in the next few years. Rezcomm’s BI & AI solutions can help airports drive digital services by using several different techniques. Here’s a few examples:

Personalization: Airports can understand passenger preferences and provide personalized services. This can include customized promotions for their parking, targeted advertising based on their flight search, and personalized touchpoints throughout their passenger journey from before, during and after their flight.

Data-driven decision-making: BI solutions can help airports make data-driven decisions to improve operations and services. By understanding passenger behaviour, airports can tailor their services to meet their needs. For example, if you know a passenger likes a certain brand of coffee (having bought it before at your airport), you can offer a discount on their next purchase and encourage footfall to your retail partners.

Predictive analytics: BI solutions can help airports predict passenger demand, allowing them to adjust resources and staffing accordingly. This can help avoid overcrowding and long wait times inside the airport and significantly enhance your parking solutions outside.

How this all fits into revenue management

Revenue management is critical for airports, and BI solutions can play a vital role in optimizing revenue.

1. Identifying revenue opportunities

BI solutions can help airports identify revenue opportunities, such as optimizing retail space or identifying underutilized services. Advanced graph machine learning models and algorithms available in our AI modules enable the discovery of significant patterns, allowing your airport to leverage predictive network structures and identify opportunities for additional revenue income streams.

2. Forecasting revenue

BI solutions can help airports forecast revenue based on passenger traffic, flight schedules, and other factors. This allows you to plan accordingly and make informed decisions. Rezcomm’s Customer AI insights module offers insights into customer behaviour across all touchpoints for a comprehensive understanding of customer preferences and needs. The module provides advanced segmentation capabilities, enabling businesses to group customers based on criteria like demographics, behaviour, and preferences and forecast their spend.

3. Analyzing pricing strategies

BI solutions can help airports analyze pricing strategies to maximize revenue. By understanding passenger behaviour, airports can adjust pricing and promotions to increase revenue.

For example: By leveraging the power of AI analysis, Rezcomm can significantly enhance your parking solutions. By analyzing data from various sources such as occupancy levels, weather conditions, events, and other parameters, the AI-driven system accurately forecasts future parking demand and provides precise pricing strategies and availability forecasts.

A powerful opportunity

Business Intelligence and AI solutions have the potential to transform the way airports operate. By adopting BI and AI solutions, you can improve data management, gain better insights, enhance customer experience, and optimize infrastructure. Download our brochure, watch our video or book a meeting with one of our expert team to discover how Rezcomm’s Business Intelligence and AI can drive powerful digital services and revenue for your airport.