Aligning Your Messaging with Customer Needs
Brand messaging is the term used to describe any communication through which a customer relates to a brand. It plays a pivotal role in influencing consumer buying decisions by motivating, inspiring, informing, and incentivizing them. In today’s expanding airport landscape, […]
Passenger behaviour analysis and how airports are pivoting to accommodate tech-savvy travellers
There’s no denying that technological advancements have positively disrupted how we travel forever. Whereas in the past, people would head to their local travel agent to book a holiday, now all they need to do is pull out their smartphone […]
Using mobile applications to interact with your passengers and create loyalty
The modern-day airport is more than just a gateway offering a means for passengers to get from A to B. Instead, it’s a highly-interactive hospitality and retail hub where passengers can purchase high-quality products, enjoy memorable dining experiences and visit […]
Walking the fine line between passenger information and information privacy
Passenger data holds significant value to airports. It transforms what were once strangers on a plane into customers with demographics, interests and preferences, enabling airports to personalise the passenger journey to increase customer satisfaction and generate more revenue. The trouble […]
Harnessing data and innovation to generate new revenue streams for airports
Today the airport industry faces numerous challenges, from restoring passengers’ confidence to clawing back the billions lost in revenue due to the COVID-19 pandemic. How are they overcoming these challenges? With good data, of course! Here we will look at […]
Placing Your Airport’s Customers at the Heart of Everything You do
Customer-centricity is no longer a nice luxury to have. In an increasingly digital world that empowers consumers with more choice than ever before, customer-centricity is a necessity. But despite this obvious shift in power to the customer, which affects everything […]
3 Tactics to Respond to Changes in Customer Behaviour
The integration of digital and mobile into everyday life has hugely influenced customer behaviour, but there’s nothing like a global pandemic to accelerate it to a whole new level. Did you know that 75% of consumers tried a new store, […]
