Living in the micro-moment
The four steps companies must take to drive value from micro-moments Since Google first introduced them to the world, micro-moments have caused quite a stir in marketing circles. The concept is simple, but significant. Micro-moments are the ‘intent-rich’ moments when […]
3 Parking Marketing Predictions To Watch
The marketer’s role in retail has changed dramatically in the last two years. A new generation of digital consumer has required an ever-deepening integration of personalisation into the core customer experience, and it has become necessary for marketers to repeatedly […]
4 Ideas on How to Make Sustainability a Priority in 2019
For businesses across industries, there’s a pressing need to meet environmental responsibilities. Landfill is full and the plight of polluted oceans is being more and more frequently highlighted. Back in 2002, research by Keep America Beautiful revealed that Americans throw […]
Winning the Digital Marketing RACE
According to digital marketing experts, 45% of businesses have no defined digital marketing strategy. These companies may be visible online and engage their customer base, but are missing opportunities to broaden their reach, influence and optimise their channels. This becomes […]
The Rise of the Eco-Aware Customer and How Airports Respond
The environment is big news at the moment. Concerns about rising seas, declining air quality and damage to animal, bird and insect populations regularly make headlines. In the UK, David Attenborough’s Blue Planet II contributed to a cultural shift around […]
The Ultimate Guide to Targeted Ad Campaigns for Airports and Destination Marketers
Social media advertising is paid content on a social network such as Facebook, YouTube, Twitter and Instagram. From one-off ‘boosts’ to full-scale budgeted campaigns, the possibilities are vast. But with many aspects of social media completely free of charge, what […]
Virtual and Augmented Reality – Opportunities for Airports
In the late 1980’s, around the time when the first at-seat, in-flight entertainment system was tested, less than 1% of all technologically stored information was in digital format. By 2014, 99% of all data was stored digitally. Things have moved […]
5 Ways to make your next Email mobile-friendly in minutes
Travel is one of the world’s largest industries, contributing over 7.6 trillion U.S. dollars to the global economy. In 2016, around 1.2 million people travelled internationally, and revenue from global tourism reached $1.6 trillion. The size of this potential market […]
Spotlight on Rezcomm’s women in tech on International Women’s Day
The tech industry is really good at trends. There’s constant innovation, meaning technology companies often drive change in other sectors, and creating and following trends is an important part of corporate strategy. However, there’s one area where tech, an industry […]
