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It goes without saying that mobile is now absolutely integrated into everyday life. You just have to look around you to see how many people are on their phones. But this change has come quickly, and businesses have had to […]
Consumers today are used to getting what they want when they want it. They’re curious, demanding, and quick to move on if their needs aren’t being met. As a result, retail is more customer-driven than ever before. Ecommerce has also […]
It’s no secret we’re ready to travel again. International tourism is expected to make a full recovery in 2024 with 9.4 billion passengers hopping on a plane. As the world makes up for lost time, more than half of these […]
The best customers don’t just buy from you once — they come back time and time again, building lifetime value and boosting your airport’s revenue. Here are some statistics that prove it: A mere 5% increase in customer retention correlates […]
Thanks to increased mobile usage and changing consumer behaviours, last-minute travel bookings are on the rise. According to Hotwire, Millennials are fuelling the surge in last-minute, quick getaways, with 84% claiming to have booked a trip one week or less […]
Imagine a scenario: A business traveller is racing against the clock, needing to secure a last-minute flight. They’re looking for a quick, straightforward booking process without the hassle of navigating multiple websites. Rather than sifting through various airline platforms or […]
Fasten your seatbelts, put your tray tables in the upright position, and prepare to soar through the skies. After suffering from losses in the region of $1.2Trillon thanks to the COVID-19 pandemic, the tourism industry is bouncing back in a […]
That recommendation from a friend who raved about their latest holiday destination. The photos and videos on social media enticing travellers to visit a place. Or how about that wonderful article in the travel magazine waxing eloquent about a location. […]
When it comes to creating content for destination marketing, your approach can be as diverse as the destinations themselves. Effective content relies on tuning into what your customers seek from the destinations you promote and aligning this with the goals […]