About Sarah Marks Smartphones are everywhere, and businesses can’t ignore the need to provide customers with a digital experience that’s optimised for mobile. This is especially true for ecommerce—in early 2024, smartphones accounted for about 77% of global retail site traffic, driving two-thirds […]
Picture this: you’re planning a trip and stumble upon a video that walks you through an airport’s amenities — the serene lounges, diverse dining options, and retail outlets across terminals. You can see multiple restaurants to choose from as you […]
There’s one travel trend that’s setting the stage for all the others in 2024 — travellers are choosing to spend more on unforgettable experiences rather than just buying things. The Mastercard Travel Industry Trends 2023 survey reported a 65% increase […]
It goes without saying that mobile is now absolutely integrated into everyday life. You just have to look around you to see how many people are on their phones. But this change has come quickly, and businesses have had to […]
The best customers don’t just buy from you once — they come back time and time again, building lifetime value and boosting your airport’s revenue. Here are some statistics that prove it: A mere 5% increase in customer retention correlates […]
Thanks to increased mobile usage and changing consumer behaviours, last-minute travel bookings are on the rise. According to Hotwire, Millennials are fuelling the surge in last-minute, quick getaways, with 84% claiming to have booked a trip one week or less […]
Imagine a scenario: A business traveller is racing against the clock, needing to secure a last-minute flight. They’re looking for a quick, straightforward booking process without the hassle of navigating multiple websites. Rather than sifting through various airline platforms or […]
Parking often flies under the radar in shaping customer experiences. When done right, it can add a touch of ease and comfort to the customer’s journey. And when done wrong? It can sour the initial interaction, setting a less than […]
