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Increase airport revenue and delight passengers with flight search

21 Mar 2024
Sarah Marks

Imagine a scenario: A business traveller is racing against the clock, needing to secure a last-minute flight. They’re looking for a quick, straightforward booking process without the hassle of navigating multiple websites. Rather than sifting through various airline platforms or aggregating services, they turn directly to your airport’s website. Why? Because it’s your airport they’ll depart from, and your site offers the convenience of searching for and booking flights directly.

Today’s passengers demand seamless and convenient travel planning experiences at every stage — right from booking their journey. The International Air Transport Association’s 2023 Global Passenger Survey reported that passengers want all booking options and services available in a single place, and by integrating flight search functionality directly on your airport website, you can provide passengers with a one-stop platform for all their travel needs.

In this article, we’ll look at the benefits of incorporating flight search into airport websites and what you need to know for smooth implantation.

What is flight search?

Flight search is a functionality that lets your customers search for and compare flights to their chosen destinations and book directly through your airport website’s ecommerce platform.

Passengers simply enter their travel details – like dates, destinations, and preferences – into the search tool on your website. They’re presented with a list of flights, complete with details like prices, times, and airlines. From there, they can easily compare their options and make their booking directly through your website. This means they don’t have to visit multiple websites to find the best deal — everything they need is in one place.

Having this capability on your website makes planning a trip more straightforward and less time-consuming, encouraging more people to use your airport as their starting point. Plus, it puts you in control — you can tailor the search results to showcase specific airlines or promotions, enhancing the overall experience for your passengers while driving revenue for your airport.

From simplifying travel planning to driving revenue and enhancing the overall customer experience, we’ll explore how this simple feature can transform airport operations.

1. Enhanced customer experience and convenience

Simplicity is key when it comes to travel planning. Flight search integration streamlines the entire process for passengers, making it easier than ever to find the perfect flight.

It meets passengers’ increasing demand for convenience and efficiency in travel planning head-on and provides them with the latest information on flight availability, fares, and special offers that cater specifically to your airport’s customers. No more bouncing between different platforms or worrying about missing out on a better deal. Everything they need is right here at their fingertips, making the booking process smoother and more efficient than ever before.

When customers can easily find what they’re looking for and snatch up great deals with a few clicks, it leaves a lasting positive impression, enhancing their overall satisfaction with your airport’s services.

2. Revenue generation

Flight search is a major revenue booster for your airport and contributes directly to your bottom line. When travellers book flights directly through your website, you capture a portion of every transaction as revenue. This means you’re not only providing a valuable service that makes travel planning easier but also creating a new income stream for your airport.

3. Upsell and cross-sell opportunities

Integrating a flight search feature into your airport’s website also opens up a world of opportunities for upselling and cross-selling. This means you can seamlessly offer passengers additional products and services like extra baggage allowances, parking, executive lounge access, and fast-track security.

By providing these options right alongside flight bookings, you’re not only enhancing the overall travel experience for passengers but also increasing average transaction values. This means more revenue for your airport and a better range of options for your passengers, making it a win-win situation.

4. Customer insights and data collection

With a flight search feature on your website, you’re collecting a wealth of data on passenger preferences and booking patterns.
By understanding the trends and preferences in your data, you can:

  • Create more targeted and effective marketing campaigns, such as personalized email promotions based on frequently searched destinations.
  • Refine your service offerings to better meet passenger needs, such as introducing faster security checks for popular early morning flights.
  • Make strategic decisions that are informed by real, actionable insights, such as expanding services or facilities in response to peak travel times identified through booking trends.

5. Strategic route and airline partnerships

Flight search data is also a goldmine for making informed strategic decisions about which routes to develop and which airline partnerships to pursue. By keeping an eye on booking trends, you can spot which destinations are in high demand among your passengers. This insight allows you to collaborate with airlines to ensure that the supply meets the demand, potentially opening up new routes and attracting more travellers.

Such partnerships not only meet passenger needs but also drive up traffic, making your airport a bustling hub for diverse destinations.

6. Competitive advantage

Having a flight search and booking service on your airport’s website sets you apart in a busy market. It’s a clear signal that your airport values innovation and top-notch customer service, and by offering an extra layer of convenience through seamless travel planning, your airport stands out as the go-to destination for both customers and partners alike. This competitive advantage solidifies your position in the market and fosters long-term growth and success.

7. Brand strengthening

Having flight search on your airport’s website creates another way for passengers to interact with you. It enhances your airport’s image as a full-service travel hub, not merely a place people pass through. This perception shift is crucial for building stronger relationships with passengers, making them more likely to choose your airport in the future. By making the whole travel process smooth from the moment they start looking for flights, you’re showing passengers that your airport is committed to meeting their needs. This effort goes a long way in making them feel valued and more inclined to choose your airport again.

Implementation considerations

Launching a flight search service on your airport’s website requires thoughtful planning across several areas to ensure the service runs smoothly and effectively benefits both the airport and its passengers.

Technology and integration

For flight search to work seamlessly, it needs to be built on a strong technological foundation. Compatibility with airlines’ and travel service providers’ systems is crucial to ensure smooth operation and a seamless booking process for passengers. This involves establishing robust APIs and data exchange mechanisms to facilitate real-time availability and pricing information, as well as secure transaction processing. Additionally, investing in user-friendly interface design and intuitive navigation enhances the overall user experience, making it easier for passengers to search, compare, and book flights directly through your airport’s platform.

Rezcomm’s Flight Search Widget, partnered with our Marketplace, enables customers to search for flights, compare prices, and book the best flight deals. It has a user-friendly interface and strict security standards so you can rest at ease knowing your customers — and your airport — are in good hands.

Partnerships and agreements

The success of an airport flight search service also hinges on the partnerships you build with airlines and other travel service providers. Collaborating closely with these partners allows airports to access a broader range of flight options and ancillary services, thereby providing greater choice and convenience to passengers. This includes negotiating terms that make it financially worthwhile for your airport, while also ensuring that you can offer competitive prices and exclusive deals that attract passengers to book through your site.

Compliance and security

Ensuring compliance with data protection laws, regulatory requirements, and industry standards is paramount to safeguarding passenger information and maintaining trust. This involves implementing robust security measures to protect sensitive data, such as encryption, secure authentication, and regular security audits. Adhering to industry best practices and standards for payment processing and data handling minimizes the risk of security breaches and ensures the integrity of the Flight Search service.
By prioritizing compliance and security, airports can build confidence among passengers and demonstrate their commitment to protecting their privacy and personal information.

Integrate Flight Search on your airport’s website with Rezcomm

Rezcomm’s proven track record in providing innovative, tailored solutions ensures that your customers will have access to cutting-edge technology that simplifies their travel planning process — like our Flight Search Widget.

The integration process is streamlined to fit seamlessly with your current technology, promising a launch timeline of just two weeks. This rapid deployment ensures your airport can quickly start offering enhanced convenience to passengers, helping them find and book flights directly on your website.

To learn more about how Rezcomm can help you integrate Flight Search onto your airport’s website, download our brochure, watch our video, or get in touch with our team today.