About Victoria Wallace Email is the top performing marketing channel for ROI ($32 per $1 spent in 2018) and the most powerful driver of customer acquisition and retention. It is also more cost effective than other channels, packing a bigger punch than advertising, […]
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
When it comes to getting the most from your customers, it’s important to understand the importance of customer retention. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
Email is still the top-performing channel for marketing engagement and conversion. It’s the biggest driver of customer acquisition and retention across industries, and it has the highest return, bringing $38 for every $1 spent. It’s no surprise then that 2017 […]
Global travel and tourism is one of the world’s largest industries generating over $1.3 trillion in revenue each year and with a global economic contribution of over $7.6 trillion in 2016. With such a large audience and such a huge […]
In May 2018 new EU regulations on data protection known as General Data Protection Regulation (GDPR) came into effect, causing businesses to scramble to gain proof of consent from customers amid concerns that mailing lists would be decimated. The Privacy […]
Email and online marketing is a diverse and ever-changing animal. It’s obvious that the Internet has completely transformed the way that people shop, the relationships businesses have with their customers and the volume and complexity of data that those businesses […]
Rezcomm launches most significant marketing revision to date Rezcomm’s newest update embraces marketing best practice and makes it easier than ever to create beautifully formatted, dynamic, responsive email. The much-anticipated Email Drag+Drop Editor is now live! Whether or not you […]
