The Anatomy of a Perfect B2B Christmas Email Campaign
The holiday season presents a golden opportunity for B2B marketers to connect with clients in a meaningful, festive way. While Christmas campaigns are often associated with B2C businesses, B2B marketers can adopt many of the same principles. Both B2B and […]
3 Creative Omnichannel Christmas Campaigns
As the holiday season approaches, businesses have a prime opportunity to enhance customer engagement and boost brand loyalty. What was once considered a nice touch, seamless and personalised interactions are now the standard customers expect. Adopting an omnichannel approach is […]
Spreading Holiday Joy: How Airports and Retailers Enhance the Festive Experience
With the holiday season upon us, airports and cruise ports are buzzing with passengers eager to reunite with loved ones, explore new destinations, and indulge in festive getaways. Amid busy travel schedules, Christmas shopping becomes a top priority for passengers […]
How to promote Christmas Market Breaks
With the festive season fast approaching, there’s no better time for airports and cruise ports to ramp up their destination marketing for Christmas market travel. From iconic markets across Europe to emerging holiday hubs in North America, the allure of […]
Business Case: Passenger Reward Schemes – Are they worth the investment?
In an era where loyalty translates to higher revenue, airports, cruise ports, and other travel hubs must adapt their customer engagement strategies to capture and retain high-value passengers. One powerful way to achieve this is through passenger reward schemes – […]
Achieving a 360-degree customer view: The role of CRM and BI solutions
As customer expectations evolve, businesses must prioritise personalised experiences to foster loyalty and build long-term relationships. Today’s consumers seek more than just products or services – they desire genuine brand connections. Research shows that 80% of customers are more likely […]
Passwordless Systems: A Smart Choice for Your Business
In today’s digital landscape, securing sensitive information is more crucial than ever as organisations contend with advanced cyber threats. High-profile data breaches have cast a harsh light on traditional password-based authentication methods, exposing their vulnerabilities and the frustrations they often […]
Supplier Change Management Best Practices: Principles for a Smooth Transition
Switching suppliers in any organisation, whether it’s an airport, healthcare facility, university, conference centre, train station or hotel, is a significant undertaking that affects various operations. Employees at all levels, from leadership teams to frontline staff, will experience this transition […]
Using Loyalty to Drive Non-Aero Revenue
In an era of declining aviation profits and changing consumer behaviours, non-aeronautical revenue has become the lifeblood of airport growth and profitability. Airports are shifting their focus from traditional aviation activities to alternative revenue streams, transforming into destinations passengers can […]
