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Remember the excitement you last felt when you discovered a new travel destination, one that perfectly aligned with your interests and dreams? This thrill, this anticipation, is at the heart of destination marketing to inspire potential travellers and ignite their […]
Airports grapple with unique challenges in data analysis and customer understanding. From deciphering the journeys of diverse travellers — from business professionals to vacationing families — to managing various revenue streams like retail and parking, it’s a multifaceted task. The […]
If there’s one thing an airport can’t survive without, it’s passengers. So when the pandemic struck and passengers were confined to their homes, it’s no surprise that airports’ revenues plummeted during this time. The beginning of 2023 saw a resurgence […]
Switching suppliers at an airport is a substantial move that touches every facet of the airport’s services. From leaders to frontline staff, airport employees will be impacted by a supplier change in different ways — but not all of them […]
Thinking of winding down as the end of the year approaches? Think again. Statistics show that 56% of people start their Christmas shopping as early as October! As we cruise into the Christmas period, it’s the perfect time to ramp […]
The Black Friday to Cyber Monday weekend is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. What started in the US has become big business worldwide—globally, Black Friday online sales grew […]
A satisfied passenger at an airport is more than just a happy traveller—they’re a potential spender. Recent research has shown that happy travellers are more likely to open their wallets and make purchases at airport retail and food and beverage […]
Airports can often feel like a treasure hunt, laden with impromptu challenges like “Where’s gate 47B?” or “How much liquid is actually in that bottle?” Each delay, each moment of confusion, adds to the web of stress and uncertainty. The […]
Airports can be stressful experiences for passengers, who often have to juggle finding parking, waiting in lines, and rushing to gates to make it to their flight on time. This doesn’t just impact passengers — a bad customer experience can […]