Using Marketing for Airline and Airport Route Development
Route development is a crucial process for airports as it involves proving to partnering airlines that there is sufficient demand to operate a new route profitably. Although airports generate a significant amount of profit from non-aeronautical revenue (as much as […]
Conversion Optimisation Tips for Your Travel Booking Journey
Today, when it comes to booking a trip, consumers have hundreds and thousands of offers to consider from a host of online travel agencies, airlines, hotel websites, car rental companies, and of course, airports. While choice is great for consumers, […]
5 Ways for Regional Airports to Master Destination Marketing
Regional airports – it’s time to reimagine destination marketing in creative, customer-centric ways. The common perception is that your smaller airports only serve a limited number of destinations and that your operations might not be as sophisticated as those of […]
How can travel marketing and flight search support passenger loyalty?
The best customers don’t just buy from you once. They come back time and time again, building lifetime value and boosting your airport’s revenue. It’s a much-quoted statistic that it costs five times more to win a new customer than […]
Using Marketing to Increase Airport Customer Value
It’s vital to understand the importance of customer retention when it comes to getting the most from your customers. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
London Gatwick: The Future of Flight Search
Online travel shopping is fast becoming the norm. According to the latest figures, 90% of travellers research holidays online, and 82% book their holidays online without any human interaction. By 2023, an estimated 700 million people will book their holidays […]
Can Airport Flight Search Support Airline Relationships?
Airports and airlines are riding the wave of unprecedented challenges in the industry and how they operate. The COVID-19 pandemic has accelerated rapidly changing purchasing behaviours, digitalisation, and the evolution of ecommerce with a tremendous impact on the entire industry. […]
COVID-19: Restoring Customer Confidence in Air Travel
Over the last 18 months, the aviation industry experienced extreme turbulence. According to the International Civil Aviation Organization, just 1.8 billion passengers took flights in 2020, compared with around 4.5 billion in 2019. The fear of catching and spreading COVID-19 […]
