How can travel marketing and flight search support passenger loyalty?
The best customers don’t just buy from you once. They come back time and time again, building lifetime value and boosting your airport’s revenue. It’s a much-quoted statistic that it costs five times more to win a new customer than […]
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Using Marketing to Increase Airport Customer Value
It’s vital to understand the importance of customer retention when it comes to getting the most from your customers. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
Using Marketing for Airline and Airport Route Development
Route development is the process by which airports demonstrate to their partnering airlines that sufficient demand exists to operate a new route profitably. While airports derive significant profit from non-aeronautical revenue (40% in 2019), which remains an area with massive […]
London Gatwick: The Future of Flight Search
Online travel shopping is fast becoming the norm. According to the latest figures, 90% of travellers research holidays online, and 82% book their holidays online without any human interaction. By 2023, an estimated 700 million people will book their holidays […]
Can Airport Flight Search Support Airline Relationships?
Airports and airlines are riding the wave of unprecedented challenges in the industry and how they operate. The COVID-19 pandemic has accelerated rapidly changing purchasing behaviours, digitalisation, and the evolution of ecommerce with a tremendous impact on the entire industry. […]
COVID-19: Restoring Customer Confidence in Air Travel
Over the last 18 months, the aviation industry experienced extreme turbulence. According to the International Civil Aviation Organization, just 1.8 billion passengers took flights in 2020, compared with around 4.5 billion in 2019. The fear of catching and spreading COVID-19 […]
5 Ways for Regional Airports to Master Destination Marketing
Regional airports are reimagining destination marketing in creative, customer-centric ways. The common perception is that smaller airports serve a limited number of destinations, and that their operations might not be as sophisticated as those of their larger competitors. But these […]
Conversion Optimisation Tips for Your Travel Booking Journey
The stratospheric rise of ecommerce has been a game changer for retailers and marketers. Twenty-five years on from the first online sale, the way people research and shop for products continues to evolve at a rapid pace. Consumers are empowered […]
10 most desirable destinations for 2020
In recent years, disruptive technologies have been key drivers of destination marketing, resulting in a cultural shift in the way technology is viewed in Travel. As constantly advancing mobile and social technologies become ingrained into everyday life, they have more […]
How Mobile is Changing the Travel Experience for Airport Users
It goes without saying that mobile is now absolutely integrated into everyday life. You just have to look around you to see how many people are on their phones. But this change has come quickly, and businesses have had to […]
