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Thanks to increased mobile usage and changing consumer behaviours, last-minute travel bookings are on the rise. According to Hotwire, Millennials are fuelling the surge in last-minute, quick getaways, with 84% claiming to have booked a trip one week or less […]
Imagine a scenario: A business traveller is racing against the clock, needing to secure a last-minute flight. They’re looking for a quick, straightforward booking process without the hassle of navigating multiple websites. Rather than sifting through various airline platforms or […]
Fasten your seatbelts, put your tray tables in the upright position, and prepare to soar through the skies. After suffering from losses in the region of $1.2Trillon thanks to the COVID-19 pandemic, the tourism industry is bouncing back in a […]
That recommendation from a friend who raved about their latest holiday destination. The photos and videos on social media enticing travellers to visit a place. Or how about that wonderful article in the travel magazine waxing eloquent about a location. […]
When it comes to creating content for destination marketing, your approach can be as diverse as the destinations themselves. Effective content relies on tuning into what your customers seek from the destinations you promote and aligning this with the goals […]
That moment when a traveller is hit by the urge to explore new places is filled with possibilities. They have choices to explore and decisions to make — and it’s the perfect opportunity for airports to make their mark with […]
Route development is a crucial process for airports as it involves proving to partnering airlines that there is sufficient demand to operate a new route profitably. Although airports generate a significant amount of profit from non-aeronautical revenue (as much as […]
Today, when it comes to booking a trip, consumers have hundreds and thousands of offers to consider from a host of online travel agencies, airlines, hotel websites, car rental companies, and of course, airports. While choice is great for consumers, […]
Regional airports – it’s time to reimagine destination marketing in creative, customer-centric ways. The common perception is that your smaller airports only serve a limited number of destinations and that your operations might not be as sophisticated as those of […]