About Sarah Marks Fasten your seatbelts, put your tray tables in the upright position, and prepare to soar through the skies. After suffering from losses in the region of $1.2Trillon thanks to the COVID-19 pandemic, the tourism industry is bouncing back in a […]
That recommendation from a friend who raved about their latest holiday destination. The photos and videos on social media enticing travellers to visit a place. Or how about that wonderful article in the travel magazine waxing eloquent about a location. […]
When it comes to creating content for destination marketing, your approach can be as diverse as the destinations themselves. Effective content relies on tuning into what your customers seek from the destinations you promote and aligning this with the goals […]
That moment when a traveller is hit by the urge to explore new places is filled with possibilities. They have choices to explore and decisions to make — and it’s the perfect opportunity for airports to make their mark with […]
Remember the excitement you last felt when you discovered a new travel destination, one that perfectly aligned with your interests and dreams? This thrill, this anticipation, is at the heart of destination marketing to inspire potential travellers and ignite their […]
The Black Friday to Cyber Monday weekend is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. What started in the US has become big business worldwide—globally, Black Friday online sales grew […]
We’ve all been there — standing in seemingly endless queues at the airport, counting the minutes, and wishing we could fast-track through security. A global survey of 7,299 passengers echoes this sentiment, revealing that 45% of travellers prioritise faster security […]
