Memmingen Airport (FMM), located in southern Germany, celebrated a notable milestone in 2022 by serving a record 1,991,654 passengers, a 16% increase from 2019 levels. Alongside this growth, FMM has been actively expanding its offerings. In 2023, they’re set to launch flights to 50 destinations during the summer, including new routes to Malta, Naples, Rome, Valencia, Corfu, and Krakow in Poland.
In a strategic move to enhance the passenger experience and generate more revenue, FMM has embraced the ecommerce space with the help of Rezcomm. Their collaboration has resulted in a fully branded booking portal for pre-book parking and ancillaries, advanced CRM and reporting capabilities, and automated sales and data reporting. This has streamlined parking inventory under the airport’s control, increased revenue, and improved customer engagement.
In addition to parking, FMM uses the Rezcomm airport tours/events module to offer unique behind-the-scenes tours of their facility. These tours cater to both adults and children, providing insights into the airport’s operations and history. FMM’s innovative approach to leveraging ecommerce and expanding its services reinforces its commitment to continuous growth and customer satisfaction.
“Rezcomm offers us an easy-to-use e-commerce platform, that helps us to successfully sell our parking products and other services online. The support service from Rezcomm impresses with its very good availability and fast response times.”
Head of Non-Aviation